The game has fundamentally changed. A seismic shift is underway. The social web is here. Dialogue has replaced monologue. The conversation is the message. Communities dominate brands. It’s time to join the conversation. So how should colleges and universities leverage the full potential of this new paradigm? It’s time to think about creating a new  Read more »

I had the opportunity today to return to the classroom and teach a graduate level Anthropology class on Culture Change. I was asked by the professor to get students to think about how this new technological communication might be altering the nature

I’m sitting in my hotel room in Atlantic City finalizing the presentation I’m giving in the Admissions Track at the Middle States Regional Forum tomorrow. The title is “Connecting with Students: New Technologies” and it has two main themes. The firs

As I travel giving presentations, I consistently hear positive feedback about my book recommendations. People are always anxious to see what I’ve been reading and how it relates to higher education web development. So I’ve decided to open a booksto

As we move from monologue to dialog, we are going to need some new rules. While much of the focus is on how companies and institutions such as colleges and universities need to behave on the social web, the customer needs to behave in an ethical man

With the introduction of BlogHighEd, many of you may not know much about me. So on Matt’s suggestion, allow me to formally introduce myself: My name is Mark Greenfield and I am located in Buffalo, NY. I work full time as Director of Web Services