Archive | April, 2010

Higher Education: The Toughest Gig in All the Web

I will be giving the opening keynote in the higher education track at next week’s J. Boye Conference in Philadelphia. Here is the abstract: Higher education web development presents many unique challenges that make it the toughest gig in all the web.   Multiple missions, silos, consensus decision making, multiple audiences with disparate needs, corporate expectations  Read more »

What Was the Worst Social Media Crisis in Higher Ed?

I’ve been doing a lot of work recently with clients on developing their social media response plans.  This is back on my radar screen after the recent ‘brandjacking” of Nestles. (see Crisis Planning: Prepare Your Company For Social Media Attacks by

What’s Wrong With This Picture?

So here’s what has been on my mind the last few weeks.  Why do so many higher ed web professionals take on outside work? The majority of talented people I know are consultants (or similar) on the side. What does this say about our profession? May