Mark Greenfield

Higher Education Web Consulting

April 2nd, 2008

eduWeb Conference

Registration for the 2008 eduWeb Conference is now open. The conference is scheduled for July 21-23 at the Trump Marina Hotel in Atlantic City. The conference program is also available. In addition to giving the opening keynote speech, I will be conducting a three hour workshop with my colleague Brad Ward from Butler University. Here are the titles and abstracts for both:

Opening Keynote

Title: It’s the End of the Web as We Know It Redux

Abstract: A seismic shift is underway. Exponential change will make tomorrow’s technology unrecognizable. The mobile web is making always on – always connected a reality. Prosumers are driving the move from Mass Media to My Media. The weapons of mass collaboration have laid the groundwork for the Participation Age. It’s no longer about one-way communi-cation to an audience. It’s about two-way conversation with a community.

It’s time to rethink a few things.

Completely updated for 2008, this award winning presentation will focus on the (r)evolution of the web and the implications for higher education web professionals. A review of the latest trends will be followed by strategies on how to fully leverage the full potential of emerging technologies.

Workshop

Title: Join the Conversation: Social Media in Higher Ed

Abstract: The social web is here. Dialogue has replaced monologue. The conversation is the message. Communities dominate brands. It?s time to join the conversation.

This workshop will provide an in depth look at how higher educational institutions can leverage the full power and potential of social media. In addition to examining the many advantages of social media and an analysis of the current tools available, case studies will be reviewed on a social site built for prospective students, and a niche social network created for higher education web professionals. Learn first hand the experiences that Mark and Brad have had in launching these successful social media sites and how this knowledge will help you in your social media efforts.

I look forward to seeing you in Atlantic City this summer.

January 18th, 2008

2008 eduWeb Conference

I am pleased to announce that I will be the opening keynote speaker at the eduWeb Conference being held on July 21st -23rd at the Trump Marina Hotel in Atlantic City. I’m also excited that Karine Joly of collegewebeditor.com fame will be the closing keynote speaker.

I will choose a topic for the keynote speech during the next few weeks. Given the exponential change happening with the web, who knows what the topic of conversation will be a few months from now.

The forecast calls for single digit temperatures this weekend so the idea of a trip to Atlantic City will help me with the mid-winter blues. I hope to see you in July in Atlantic City.

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