Mark Greenfield » Social Networks

The Ride For Roswell – Part I

Mark Greenfield — Sat, 27 Jun 2009 22:57:17 +0000

I’ve just returned from a long, wonderful day at the 2009 Ride For Roswell. I was both a participant and an “embedded reporter” using social media to cover the event as it happened. ( see UB to Embed Twitter Reporters at Roswell Ride ) I learned a lot today about using social media to cover an [...]

Facebook Shenanigans

Mark Greenfield — Fri, 19 Dec 2008 13:26:54 +0000

My friend and colleague Brad Ward has uncovered a scheme on Facebook that all colleges and universities should be aware of. Please read There’s something going down on Facebook. Pay attention and participate in the ongoing conversation and resear

Social Networks MBA

Mark Greenfield — Tue, 23 Sep 2008 16:53:28 +0000

On November 11, I will be teaching a webinar for Higher Ed Experts as part of the "Social Networks MBA" series. The objective of this series is to help you decide if your institution should launch its own private niche social networking website, an

Examples of Social Media in Higher Education

Mark Greenfield — Wed, 16 Jul 2008 16:00:54 +0000

eduWeb is now less than a week away. Brad Ward and I are teaching a workshop called Join the Conversation: Social Media in Higher Education where we will be providing an in depth look at how higher educational institutions can leverage the full pow

UWEBD Now Has 700 Members

Mark Greenfield — Wed, 30 Apr 2008 15:05:52 +0000

The uwebd social site hit another milestone today with the addition of the 700th member. Activity on the site continues to grow at a steady rate. There are now 36 groups, 18 videos, and 256 discussions in the main forum. Over the past month, we'

Web 2.0 = High Tech + High Touch

Mark Greenfield — Tue, 11 Mar 2008 13:56:02 +0000

This June I will be giving several presentations at a conference hosted by Innovative Educators called Increasing Enrollment and Retention via Technology: Blending

Does Your College Have a CMO (Community Management Officer)?

Mark Greenfield — Mon, 25 Feb 2008 14:30:22 +0000

The game has fundamentally changed. A seismic shift is underway. The social web is here. Dialogue has replaced monologue. The conversation is the message. Communities dominate brands. It's time to join the conversation. So how should colleges a

Is Technology Harming Today’s Youth?

Mark Greenfield — Wed, 20 Feb 2008 02:02:03 +0000

I had the opportunity today to return to the classroom and teach a graduate level Anthropology class on Culture Change. I was asked by the professor to get students to think about how this new technological communication might be altering the nature

The Company-Customer Pact

Mark Greenfield — Sat, 09 Feb 2008 21:51:41 +0000

As we move from monologue to dialog, we are going to need some new rules. While much of the focus is on how companies and institutions such as colleges and universities need to behave on the social web, the customer needs to behave in an ethical man

More on the 90:9:1 rule

Mark Greenfield — Mon, 28 Jan 2008 18:16:26 +0000

Previously I posted about the 90:9:1 rule which states that must users of online social networks lurk rather than participate. I decide to analyze the activity on the new uwebd social network on Ning to see if this applicable. I did the research