by Mark Greenfield | Feb 13, 2008 | Millennials, Web 2.0
I’m sitting in my hotel room in Atlantic City finalizing the presentation I’m giving in the Admissions Track at the Middle States Regional Forum tomorrow. The title is “Connecting with Students: New Technologies” and it has two main themes. The...
by Mark Greenfield | Feb 9, 2008 | Blog, Social Networks, Web 2.0
As we move from monologue to dialog, we are going to need some new rules. While much of the focus is on how companies and institutions such as colleges and universities need to behave on the social web, the customer needs to behave in an ethical manner as well. I came...
by Mark Greenfield | Feb 6, 2008 | Blog, management, Web 2.0
As I sat watching the results of Super Tuesday last night, I was reminded of one of my favorite books on the Internet and the power of Web 2.0. The Revolution Will Not Be Televised (Democracy, The Internet, and the Overthrow of Everything) was written by Joe Trippi,...
by Mark Greenfield | Jan 14, 2008 | management, Web 2.0
The Boston Globe just published an interesting article called Colleges turn to Web tools in hunt for ’08 freshmen. While most of the information is not news to higher education web professionals, it is another arrow in the quiver when convincing administrators...
by Mark Greenfield | Dec 19, 2007 | Blog, Future, Web 2.0
Another great video from Michael Wesch at Kansas State. Based on the work of David Weinberger in his book Everything is Miscellaneous – the power of the new digital...
by Mark Greenfield | Dec 11, 2007 | Read/Write Web, Top 10 Web Trends, Web 2.0
Conceptually, most people think of the web as a collection of sites with each site containing individual pages. The page is the atom of the web, the smallest unit of the web. Sites and pages are connected by creating hyperlinks between pages. This basic paradigm has...