Fear and Loathing in Web 2.0

I’m sitting in my hotel room in Atlantic City finalizing the presentation I’m giving in the Admissions Track at the Middle States Regional Forum tomorrow. The title is “Connecting with Students: New Technologies” and it has two main themes. The...

The Company-Customer Pact

As we move from monologue to dialog, we are going to need some new rules. While much of the focus is on how companies and institutions such as colleges and universities need to behave on the social web, the customer needs to behave in an ethical manner as well. I came...

Admissions 2.0

The Boston Globe just published an interesting article called Colleges turn to Web tools in hunt for ’08 freshmen. While most of the information is not news to higher education web professionals, it is another arrow in the quiver when convincing administrators...