Comments for Mark Greenfield

Comment on Does Your College Have a CMO (Community Management Officer)? by dreamlake

dreamlake — Tue, 01 Jul 2008 18:27:45 +0000

Thanks much for posting. Lot of helpful information here… 2006 was about ?What is social media? and ?Why does it matter?. Business blogging, flogs, podcasting and second life were the hot topics. 2007 was about ?How do I deploy social media?. Companies started to integrate Social Media up and down and side to side in the organization, both externally as well as internally. 2008 is about social media strategy and campaing. So job of CMO can be really exciting and much in demand.

Comment on Why Do Higher Ed Websites Continue to Have Serious Usability Issues ? by Adam Bergstein

Adam Bergstein — Tue, 01 Jul 2008 14:09:52 +0000

I think it’s a resource issue. The money isn’t given for proper hardware to test everything out. The people doing the testing are strapped for time and have more on their plate than can be easily managed. Restricting the usability buys the designer/programmer one platform to develop for, therefore cutting back on the amount of work needed to release something. Absolutely not ideal, but a reality nonetheless.

To follow up with your more recent post about High Ed sites becoming irrelevant, most of these companies developing apps that the higher ed institutions are using are concerned with usability - even aside from just browser issues. It is a tremendous benefit to higher ed web developers because the amount of time invested in usability basically gets pushed into the vendor’s application. The vendor wants to promote their product, ensuring the most people can take advantage of it. It seems to fit in this arena.

Comment on More on Higher Ed Websites becomeing Irrelevent by Charlie Melichar

Charlie Melichar — Mon, 30 Jun 2008 15:26:52 +0000

Interesting post. I’ve been ranting for some time now about the need to separate “content from container” (first rant here in 2006, followed by smaller rants over the course of the next few years).

To stay relevant, we’re going to have to make our content available quickly in a variety of formats and then just let go. People want to pick the container, be it our own website, newsletter, facebook page, rss feed, etc. so we all need to spend more time developing good content and making it easily available and portable.

As for control, that ship left the yard a while ago.

Comment on More on Higher Ed Websites becomeing Irrelevent by Cole

Cole — Mon, 30 Jun 2008 14:42:42 +0000

Mark, I in agreement with the notion that the community needs to be involved in what the future of the HE webspace looks like. I am struck by the need to be more open and for us to understand that control does not really equal quality across the board. I don’t spend a ton of time in the public web design space, but I am seeing huge parallels between this and the creation of learning content. I’ve been exploring that quite a bit recently and think the two are really connected. At any rate, thought I’d comment. Take care and would love to hear your thoughts on a similar piece I wrote.

Comment on Will Higher Ed Websites Become Irrelevant? by Mark Greenfield - Higher Education Web Consulting » More on Higher Ed Websites becomeing Irrelevent

Mon, 30 Jun 2008 13:56:09 +0000

[...] Will Higher Ed Websites Become Irrelevant? [...]

Comment on Why Do Higher Ed Websites Continue to Have Serious Usability Issues ? by Karlyn

Karlyn — Mon, 30 Jun 2008 12:34:29 +0000

The answer is very simple - because no one cares. Today’s higher ed designer cares more about glitz and flash (not literally Flash) than good design principles, standards compliance and usability. After all, the glitzy stuff is what gets you into conferences, where you get infinite positive feedback. The basics are boring and something that many higher ed web professionals never bothered to learn. I’m going to be expounding on this in a blog either later today or tomorrow, as I became completely convinced of this last week.

Comment on Why Do Higher Ed Websites Continue to Have Serious Usability Issues ? by Contextless links: June 30, 2008 | higher ed marketing

Contextless links: June 30, 2008 | higher ed marketing — Mon, 30 Jun 2008 11:12:47 +0000

[...] A question for college website creators, posed by Mark Greenfield. The employable web designer. [...]

Comment on Does Your College Have a CMO (Community Management Officer)? by Compound Bows

Compound Bows — Sun, 29 Jun 2008 14:12:33 +0000

Very great post! I think that these kind of positions will become more and more critical in the future. Since the social networks have become today’s marketplace, they will eventually also become a learning platform, for educational services. This is the trend I believe we are going to see for the next couple of years. And therefore these kind of positions are most likely also going to be adopted by the higher eds. The same shift we have seen in business will eventually also translate into the eds.

Comment on Does Your College Have a CMO (Community Management Officer)? by Lecturer of college in Atlanta

Lecturer of college in Atlanta — Sat, 28 Jun 2008 23:21:32 +0000

The idea interesting but a little difficult to implement.
This community should also like to manage, and will ultimately manage any one person.

Comment on Why Do Higher Ed Websites Continue to Have Serious Usability Issues ? by Adult Ühler

Adult Ühler — Fri, 27 Jun 2008 12:18:31 +0000

This is pretty shocking. I see you are a fan of edustyle though. Some real nice sites on there. I use them for inspiration.