2012 CUPRAP Spring Professional Development Conference
Hershey, PA; March 14-16, 2012

Engaging the Millennials: Social Media in Higher Education

Contact Information

Mark Greenfield

Director of Web Services
Mail Drop: 109 Norton Hall
Office Location: 221 Talbert Hall
State University of New York at Buffalo
Buffalo, N.Y. 14260
Phone: (716)645-2811
Fax: (716)645-7761

The arrival of the millennial generation, combined with the (r)evolution of marketing and public relations, requires us to rethink the basic tenets to recruiting and retaining students. The social Web is here. Mass media is being replaced with my media. Dialogue has replaced monologue. What’s the best way to join the conversation?

This session will provide an in-depth look at how higher education institutions can leverage the full power and potential of social media. We will also review results of the 2011 E-Expectations study that examined what students want to find on websites and their attitudes toward different communication mediums. Do they want to be recruited through cell phone calls, text messages, or social media? How important is it to have a mobile-friendly website? Strategies and tactics will be provided to reach institutional objectives and mitigate risk.