2012 CUPRAP Spring Professional Development Conference
Hershey, PA; March 14-16, 2012
Engaging the Millennials: Social Media in Higher Education
Director of Web Services
Mail Drop: 109 Norton Hall
Office Location: 221 Talbert Hall
State University of New York at Buffalo
Buffalo, N.Y. 14260
The arrival of the millennial generation, combined with the (r)evolution of marketing and public relations, requires us to rethink the basic tenets to recruiting and retaining students. The social Web is here. Mass media is being replaced with my media. Dialogue has replaced monologue. What’s the best way to join the conversation?
This session will provide an in-depth look at how higher education institutions can leverage the full power and potential of social media. We will also review results of the 2011 E-Expectations study that examined what students want to find on websites and their attitudes toward different communication mediums. Do they want to be recruited through cell phone calls, text messages, or social media? How important is it to have a mobile-friendly website? Strategies and tactics will be provided to reach institutional objectives and mitigate risk.
- PowerPoint Slides (16 mb)
- Educause West/Southwest Conference – Coming Soon to Campus: The New “Free Agent” Learner—Are You Ready?
- Mobile is what matters most
- Iowa State Mobile Site (Laundry)
- digitalNow 2011 – Tomi Ahonen (video)
- 2010 E-Expectations Report
- 2011 E-Expectations Report
- Whitepaper: Incorporating Texting into Your Communication Mix
- Jeremiah Owyang’s blog
- The Simple Truth About QR Codes
- EduStyle Mobile Directory
- Dave Olsen’s Higher Ed Mobile Directory