Comments on: eduWeb Conference Wrap Up http://www.markgr.com/eduweb-conference-wrap-up/ Higher Education Web Consulting Fri, 03 Feb 2012 13:24:51 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Mark Greenfield http://www.markgr.com/eduweb-conference-wrap-up/#comment-1937 Mark Greenfield Mon, 28 Jul 2008 16:31:30 +0000 http://www.markgr.com/?p=203#comment-1937 Terry - I believe that the conference organizers are trying to gather all of the presentations and link to them from the conference web site: http://www.eduwebconference.com/ Terry -

I believe that the conference organizers are trying to gather all of the presentations and link to them from the conference web site:

http://www.eduwebconference.com/

]]> By: Terry http://www.markgr.com/eduweb-conference-wrap-up/#comment-1936 Terry Mon, 28 Jul 2008 16:09:04 +0000 http://www.markgr.com/?p=203#comment-1936 Mark, Do you know if there is one site that has all of the power points and notes from all of the edu web presntations? Mark,
Do you know if there is one site that has all of the power points and notes from all of the edu web presntations?

]]> By: Reflections on eduWEB 2008 Part II | .eduGuru http://www.markgr.com/eduweb-conference-wrap-up/#comment-1935 Reflections on eduWEB 2008 Part II | .eduGuru Mon, 28 Jul 2008 15:54:33 +0000 http://www.markgr.com/?p=203#comment-1935 [...] Mark Greenfield’s opening keynote speech one of the tops that generated the most buzz and discussion was his proclamation that “email is [...] [...] Mark Greenfield’s opening keynote speech one of the tops that generated the most buzz and discussion was his proclamation that “email is [...]

]]> By: Karlyn http://www.markgr.com/eduweb-conference-wrap-up/#comment-1916 Karlyn Fri, 25 Jul 2008 16:42:06 +0000 http://www.markgr.com/?p=203#comment-1916 Alright, I'll put aside for a moment what Kyle told me you said to him after your presentation. I wasn't there and he may have exaggerated. But still, Mark. I don't doubt the perceived ineffectiveness of inter-campus emails (mostly because colleges have ridiculously lofty expectations when it comes to current student's interest in emails they didn't opt into that come directly from the administration) but do you really contend that email, as a marketing tool for external audiences, is ineffective? eduWeb does, after all, focus mostly on external marketing. I'll agree that many people skip the ROI step, but I don't so I can say that based on my experience, I've seen 33% of an enrolled class apply directly because they received an email asking them to and ROI on fundraising emails consistently over 10,000%. We also know from stats from Pew that the percentage of Internet users that read email on a daily basis is 60%, which is as high as its ever been and use of email dwarfs other activities that schools are pouring thousands of dollars into (watching online video). And I'll say it again - a pronunciation that email is dead to a crowd that you are an influencer for when you've just admitted in your own blog that you don't think it is was probably misleading at best and downright irresponsible at worst. Alright, I’ll put aside for a moment what Kyle told me you said to him after your presentation. I wasn’t there and he may have exaggerated. But still, Mark. I don’t doubt the perceived ineffectiveness of inter-campus emails (mostly because colleges have ridiculously lofty expectations when it comes to current student’s interest in emails they didn’t opt into that come directly from the administration) but do you really contend that email, as a marketing tool for external audiences, is ineffective? eduWeb does, after all, focus mostly on external marketing. I’ll agree that many people skip the ROI step, but I don’t so I can say that based on my experience, I’ve seen 33% of an enrolled class apply directly because they received an email asking them to and ROI on fundraising emails consistently over 10,000%. We also know from stats from Pew that the percentage of Internet users that read email on a daily basis is 60%, which is as high as its ever been and use of email dwarfs other activities that schools are pouring thousands of dollars into (watching online video).

And I’ll say it again – a pronunciation that email is dead to a crowd that you are an influencer for when you’ve just admitted in your own blog that you don’t think it is was probably misleading at best and downright irresponsible at worst.

]]> By: Mark Greenfield http://www.markgr.com/eduweb-conference-wrap-up/#comment-1914 Mark Greenfield Fri, 25 Jul 2008 15:03:56 +0000 http://www.markgr.com/?p=203#comment-1914 Karlyn - My goal was not to "start a controversy" but to start a discussion. E-mail has been a very important communications channel in higher ed, but from my personal experience on my campus it is starting to lose it's effectiveness. For example, a growing number of current undergraduate students on my campus don't open e-mail coming from the university. Because of this we are using additional communication channels to reach these students. My approach is to determine the problem we are trying to solve, then choose the best communications channel(s) to solve the problem, then finally measure the success and make changes as needed. Thinking strategically and measuring ROI are steps that too many people skip. Karlyn – My goal was not to “start a controversy” but to start a discussion. E-mail has been a very important communications channel in higher ed, but from my personal experience on my campus it is starting to lose it’s effectiveness. For example, a growing number of current undergraduate students on my campus don’t open e-mail coming from the university. Because of this we are using additional communication channels to reach these students.

My approach is to determine the problem we are trying to solve, then choose the best communications channel(s) to solve the problem, then finally measure the success and make changes as needed. Thinking strategically and measuring ROI are steps that too many people skip.

]]> By: Karlyn http://www.markgr.com/eduweb-conference-wrap-up/#comment-1913 Karlyn Fri, 25 Jul 2008 14:46:57 +0000 http://www.markgr.com/?p=203#comment-1913 Mark, I have to ask: you call yourself a very influential person in higher education and yet you make a pronouncement in a keynote address in front of a roomful of people that were there to learn from you that you didn't actually believe was true. Why would you pronounce that "Email is dead" when you don't believe it? People could have heard that and said "well, this really important keynote speaker says its dead, so I'm not even going to bother with it anymore." And now you're saying you think it's "broken", but that's a VERY different statement. I know that you told Kyle that you did it to "start a controversy" but do you ACTUALLY think that's a responsible thing to do? Mark, I have to ask: you call yourself a very influential person in higher education and yet you make a pronouncement in a keynote address in front of a roomful of people that were there to learn from you that you didn’t actually believe was true. Why would you pronounce that “Email is dead” when you don’t believe it? People could have heard that and said “well, this really important keynote speaker says its dead, so I’m not even going to bother with it anymore.” And now you’re saying you think it’s “broken”, but that’s a VERY different statement. I know that you told Kyle that you did it to “start a controversy” but do you ACTUALLY think that’s a responsible thing to do?

]]> By: Matt Herzberger.com » Blog Archive » All of eduWeb 2008 http://www.markgr.com/eduweb-conference-wrap-up/#comment-1912 Matt Herzberger.com » Blog Archive » All of eduWeb 2008 Fri, 25 Jul 2008 13:10:18 +0000 http://www.markgr.com/?p=203#comment-1912 [...] eduWeb Conference Wrap Up NEW 8:09am 7/25/08 [...] [...] eduWeb Conference Wrap Up NEW 8:09am 7/25/08 [...]

]]>