I’ve been reading numerous articles lately on how to leverage the power of social computing to bring marketing and public relations into the 21st century. I recently came across The Future of Communications – A Manifesto for Integrating Social Media into Marketing. Reminiscent of Cluetrain, my favorites excerpts include:

• Engage or Die
• Monologue has given way to dialogue
• It is about putting the “public” back in public relations
• Listening is marketing
• Social media is about speaking with, not “to” or “at” people

I would also recommend reading The Seven Principles of Community Building. It’s an excellent overview on how and why to build community. The author’s new book Now is Gone is due to be released in a couple of weeks