Increasing Enrollment and Retention via Technology: Blending High Tech and High Touch
June 18th – 20th, 2008
Presentation Materials
- PowerPoint Presentation (13 MB)
Contact Information
- Mark Greenfield
- Director of Web Services
- Mail Drop: 109 Norton Hall
- Office Location: 454 Porter Hall
- State University of New York at Buffalo
- Buffalo, N.Y. 14260
- Phone: (716)645-2811
- Fax: (716)645-7761
- Email: markgr@buffalo.edu
Abstract
It’s a new dawn. The next generation of the Web is approaching, a Web that is accessed more and more by mobile devices – anytime, anywhere. It will be just as easy to create content as it is to consume it. The Web will be connected through syndication rather than links, and, more and more, the user will be in control. This presentation will focus on the future direction of the Web and the implications for higher education Web professionals. Topics will include the mobile Web, converging technologies, the read/write Web, rich media, Web 2.0, and Everyware. The goal of the session is to have the audience take a step back and think long-term about social and cultural changes, as well as new opportunities for communicating and providing services to constituents. At the end of the session, participants will have a greater knowledge of emerging technology advancements and their implications for connecting with students.
Recommended Books
- Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. NewYork NY: Hyperion, 2006
- Cairncross, Frances. The Death of Distance. Boston, MA: Harvard Business School Press, 2001
- Duderstadt, James. A University for the 21st Century. Ann Arbor MI: University of Michigan Press, 2000
- Fogg, B.J. Persuasive Technology. San Francisco, CA: Morgan Kaufmann Publishers, 2003
- Godin, Seth. Meatball Sundae. New York NY: Penquin, 2007
- Greenfield, Adam. Everyware.Berkeley, CA: New Riders, 2006
- Kurzweil, Ray.The Singularity is Near. New York NY: Penquin, 2005
- Levine, Rick and others. The Cluetrain Manifesto. Cambridge, MA: Perseus Publishing, 2001
- Li, Charlene. Bernoff, josh groundswell. Cambridge, MA: Harvard Business Press, 2008
- Morville, Peter. Ambient Findability. Sebastopol, CA: O’Reilly Media, 2005
- Rheingold, Howard. Smart Mobs. Cambridge, MA: Perseus Publishing, 2002
- Trippi, Joe. The Revolution Will Not Be Televised. New York NY: Harper Collins Publishers, 2004
- Schwartz, Barry. The Paradox of Choice. New York, NY: Harper Collins Publishers, 2005
- Shapiro, Andrew. The Control Revolution. New York, NY: Century Foundation, 1999
- Surowiecki, James. The Wisdom of Crowds. New York, NY: Random House, 2004
- Warlick, David. Redefining Literacy for the 21st Century. Worthington, Ohio: Linworth Publishing, 2004
Web Resources
Introduction
- TheWorldWideWeb Browser
- Google Earth
- local.live.com (from Microsoft)
- Slingbox
The End of Print
- Books Aren’t Dead – They’re Just Going Digital – (Newsweek Cover Story from November 2007)
- The Coming Death of Paper as an Information Storage Medium
- Steve Jobs Was Only Half-Right: People Do Read – Even Kids – They Just Do It Online
- Move Over Kindle: Here Comes the Chinese E-Book
- Envisioning the Next Chapter in Electronic Books
- NY Times publisher: Our goal is to manage the transition from print to internet
- Faculty Members Prefer Digitized Texts
- LG.Philips Announces 16.7-Million Color Electronic Paper
The World Network
- The next big thing: The Web as your servant (from USA Today)
- NJIT’s SmartCampus Project
Virtual Reality
- Second Life
- Teachers, college students lead a Second Life (From USA Today)
- Vassar College offers on-demand tours of its SecondLife campus
- Educators Are Split About the Viability of Second Life
- Club Penguin
- Webkinz
The Web as the Platform
- The State of Office 2.0 and its Future
- ZoHo
- Google Apps
- MicroSoft Office Live
- Yahoo/Zimbra
Syndication (RSS)
- Summary from Wikipedia
- 2007 Will Be a Big Year for RSS
- RSS feeds college students diet for research (from USA Today)
- The Business Case for RSS (PDF)
- Be Advised Newsletter
- Bloglines
- Google Reader
E-mail is Sooo Dead
- Kids say e-mail is, like, soooo dead (from c|net)
- E-Mail Reply to All: ‘Leave Me Alone’ (from the Washington Post)
- E-Mail is Broken
- E-Mail is for Old People
- E-Mail is so Five Minutes Ago (from BusinessWeek)
- MeeBoMe
Rich Media
The Read/Write Web
- Why Facebook is the Future (From Time Magazine)
- Bigger Not Always Better in Social Media
- Sermo a sign of a larger trend toward specialized social networks
- Social Networking’s Next Phase (From the New York Times)
- Social Media and the value of weak ties
- How to Hit the Enterprise 2.0 Bullseye
- Ning
- UWEBD Social Network
- ASPCA Online Community
The Mobile Web
- Deeper insights into the 7th Mass Media channel, mobile is to the internet, what TV is to radio
- W3C Mobile Web Initiative
- Mobile Web Design
- The Phone of the Future: Wired to Run Your Life
- Mobile Browsing Seen Changing Face of the Web (from InformationWeek)
- More Cell Phones Than People
- More Internet users mobile than wired in Japan
- 3G Mobile Phones
- Summary from Wikipedia
- 3G Today
- 3G Newsroom
- Texting Translation Service
Strategies
- Fear and Loathing in Web 2.0 (From Currents magazine)
- Radical Transparency
- 2008 Horizon Report
Getting Started
- Start using IM and Text Messaging
- Learn how to use RSS (Bloglines, Netvibes)
- Participate in the Blogosphere (WordPress, Blogger)
- Get expereince with social sites (del.icio.us, flickr, YouTube)
- Join some social networks (Facebook, LinkedIn, Ning)
- Experiment with the new stuff (Twitter, Second Life, Yahoo Pipes, FriendFeed, Plaxo, Flock)
Training (Video Instruction)
- Social Networking in Plain English
- Wikis in Plain English
- Social Bookmarking in Plain English – del.icio.us
- RSS in Plain English
- Bloglines Tutorial
Concluding Thoughts
- From Gutenberg to Gates to Google (… and beyond)