Born to Be Wired: Technology, Communication and the Millennial Generation

Oswego – February 16, 2007

Presentation Materials

Contact Information

Mark Greenfield
Director of Web Services
Mail Drop: 109 Norton Hall
Office Location: 454 Porter Hall
State University of New York at Buffalo
Buffalo, N.Y. 14260
Phone: (716)645-2811
Fax: (716)645-7761
Email: markgr@buffalo.edu
Web: webservices.buffalo.edu


For today’s students and their families, the Internet is now the hub for all their activities which will increase the importance of university web sites. Their expectation is a 24/7 service culture – always on, always connected – anytime, anywhere.

Part economics, part sociology, and part IT, this presentation will provide historical context for the communications revolution, an overview of the millennial generation and their use of technology, and a look at the future direction of the Web and the new opportunities for communicating and providing services to our constituents.

Recommended Books

  • Cairncross, Frances. The Death of Distance. Boston, MA: Harvard Business School Press, 2001
  • Covey, Stephen. The 8th Habit: From Effectiveness to Greatness. New York, NY: Free Press, 2004
  • Fogg, B.J. Persuasive Technology. San Francisco, CA: Morgan Kaufmann Publishers, 2003
  • Friedman, Thomas. The World is Flat. New York, NY: Farrar, Straus and Giroux, 2005
  • Godin, Seth. All Marketers Are Liars. New York, NY: Penquin Group, 2005
  • Godin, Seth. Small is the New Big. New York, NY: Penquin Group, 2006
  • Howe, Neil and Strauss, William. Millennials Go to College. 2003
  • Howe, Neil and Strauss, William. Millennials Rising. New York, NY: Vantage Books, 2000
  • Levine, Rick and others. The Cluetrain Manifesto. Cambridge, MA: Perseus Publishing, 2001
  • Morville, Peter. Ambient Findability. Sebastopol, CA: O’Reilly Media, 2005
  • Rheingold, Howard. Smart Mobs. Cambridge, MA: Perseus Publishing, 2002
  • Trippi, Joe. The Revolution Will Not Be Televised. New York NY: Harper Collins Publishers, 2004
  • Scoble, Robert and Israel, Shel. Naked Conversations. New York NY: Wiley, John & Sons
  • Shapiro, Andrew. The Control Revolution. New York, NY: Century Foundation, 1999
  • Surowiecki, James. The Wisdom of Crowds. New York, NY: Random House, 2004
  • Tapscott, Daniel and Williams, Anthony. Wikinomics. New York, NY: Penquin Group, 2006

Web Resources

The World is Flat

The Millennial Generation

  • Generation Next (from PBS)
  • Educating the Net Generation (from Educause)
  • Teens and Technology (PDF – from Pew/Internet)
  • The Internet at School (from Pew/Internet)
  • The Digital Disconnect: The widening gap between Internet-savvy students and their schools (from Pew/Internet)
  • The Net Generation and the School
  • Teen Content Creators and Consumers (from Pew/Internet)
  • The Information Age Mindset (PDF)
  • State Legislators as Co-Pilots (From the Chronicle – subscription required)
  • Putting Parents in their Place: Outside Class (From the Washington Post)
  • The Key to Competitiveness: Understanding the Next Generation Learner (From Educause)
  • The State of Our Nation’s Youth 2003-2004 (PDF – From the Horatio Alger Association)
  • The Multitasking Generation (Cover story from Time Magazine – March 27, 2006)

Millennials in the Workplace


Instant Messaging

Text Messaging (SMS & MMS)



Sample Blogs supported by Web Services



Social Networking

3G Mobile Phones