Higher Ed Web Development Gets Flattened (or How I Learned to Stop Worrying and Love the New World Order)

Penn State Web Conference – June 11, 2007

Presentation Materials
  • PowerPoint Presentation
Contact Information
  • Mark Greenfield
  • Director of Web Services
  • Mail Drop: 109 Norton Hall
  • Office Location: 454 Porter Hall
  • State University of New York at Buffalo
  • Buffalo, N.Y. 14260
  • Phone: (716)645-2811
  • Fax: (716)645-7761
  • Email:

What happens when web development becomes a commodity? Globalization 3.0, the arrival of the technically adept Millennial Generation, and the ongoing Communications Revolution will create a perfect storm that will forever change the college campus and the way we work. The services provided by web professionals will be disaggregated, distributed, produced and reassembled with amazing efficiency. It may well be that many of our services will be outsourced in the relatively near future.

This presentation will explore the forces of globalization and free agency and the changes in what we call work, how and why the higher education web profession will get flattened, and provide guidance on how to not only survive, but thrive in this new paradigm.

Recommended Books
  • Cairncross, Francis. The Death of Distance. Boston, MA: Harvard Business School
  • Friedman, Thomas. The World is Flat Version 2.0. New York, NY: Farrar, Straus and Giroux, 2007
  • Howe, Neil and Strauss, William. Millennials Go to College American Association of Collegiate Registrars2nd Edition. 2007
  • Pink, Daniel. Free Agent Nation. New York, NY: Warner Business Books. 2001
  • Pink, Daniel. A Whole New Mind. New York, NY: Penguin Books 2005
  • Tapscott, Daniel and Williams, Anthony. Wikinomics. New York, NY: Penquin Group, 2006

YouTube Video