Born to Be Wired: Technology, Communication and the Millennial Generation
Rochester NY
August 4, 2009
Presentation Materials
- PowerPoint Presentation (PowerPoint – 22 MB)
- del.icio.us/markgr/millennials
Contact Information
Mark Greenfield
Director of Web Services
Mail Drop: 109 Norton Hall
Office Location: 454 Porter Hall
State University of New York at Buffalo
Buffalo, N.Y. 14260
Phone: (716)645-2811
Fax: (716)645-7761
Email: markgr@buffalo.edu
Abstract
The ongoing communications revolution combined with the coming of the Millennial generation and their love of technology will have a profound impact on college campuses. For the Millennial generation, the Internet is now the hub for all their activities which will increase the importance of university Web sites. Millennial students (and their parents) are behaving as customers who actively compare programs and services to make choices on their college education. Their expectation is a 24/7 service culture – always on, always connected – anytime, anywhere.
Part economics, part sociology, and part IT, this presentation will provide historical context for the communications revolution, an overview of the characteristics and traits of the Millennial generation, and a review of the communication technologies that appeal to Millennials.
Recommended Books
- Ahonen, Tomi T. Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
. London, UK: futuretext, 2008 - Cairncross, Frances. The Death of Distance. Boston, MA: Harvard Business School Press, 2001
- Duderstadt, James. A University for the 21st Century. Ann Arbor MI: University of Michigan Press, 2000
- Friedman, Thomas. The World is Flat. New York, NY: Farrar, Straus and Giroux, 2005
- Howe, Neil and Strauss, William. Millennials Go to College. 2003
- Howe, Neil and Strauss, William. Millennials Rising. New York, NY: Vantage Books, 2000
- Levine, Rick and others. The Cluetrain Manifesto. Cambridge, MA: Perseus Publishing, 2001
- Li, Charlene. Bernoff, josh groundswell. Cambridge, MA: Harvard Business Press, 2008
- Rheingold, Howard. Smart Mobs. Cambridge, MA: Perseus Publishing, 2002
- Tapscott, Don. Grown Up Digital. New York, NY: McGraw-Hill, 2008
- Warlick, David. Redefining Literacy for the 21st Century. Worthington, Ohio: Linworth Publishing, 2004
Videos
- I’m a PC and I’m 4 1/2
- United Breaks Guitars
- Followup Video from Dave Carroll
- Backstory from Dave Carrol’s website
- bff Jill
- Don Tapscott addresses The Horizon Project 2008
- Did You Know?
What 3rd Graders Can Teach Us About Web Accessibility
The World is Flat
- Tom Friedman speech from MIT (video)
- Online NewsHour: Tom’s Journal: American Jobs in India (Interview with Tom Friedman on outsourcing American jobs)
- Why the World is Flat (Interview with Tom Friedman from Wired Magazine)
The Millennial Generation
- Generation Next (from PBS)
- Educating the Net Generation (from Educause)
- Teens and Technology (PDF – from Pew/Internet)
- The Internet at School (from Pew/Internet)
- The Digital Disconnect: The widening gap between Internet-savvy students and their schools (from Pew/Internet)
- The Net Generation and the School
- Teen Content Creators and Consumers (from Pew/Internet)
- The Information Age Mindset (PDF)
- State Legislators as Co-Pilots (From the Chronicle – subscription required)
- Putting Parents in their Place: Outside Class (From the Washington Post)
- The Key to Competitiveness: Understanding the Next Generation Learner (From Educause)
- The State of Our Nation’s Youth 2003-2004 (PDF – From the Horatio Alger Association)
- The Multitasking Generation (Cover story from Time Magazine – March 27, 2006)
- Generation Next (From PBS)
Millennials in the Workplace
- Scenes from the Culture Clash (From FastCompany Magazine – January 2006)
- The Millennial Challenge: Growing a New Generation of Workers (from Veritude)
- Are U.S. employers ready for the Millennial generation? (from Emory University – February 2006)
- Digital Distractions Bad for the Workplace (from Newsweek – March 2006)
- Generation Y: They’ve arrived at work with a new attitude (from USAToday – November 2005
Technology
- 2008 Horizon Report
- 2007 Horizon Report
- Marc Presnky’s Writings
- Home Alone? How Content Aggregators Change Navigation and Control of Content (by Joshua Porter – from Digital Web Magazine)
- Tim Berners Lee on the read/write Web
- The next big thing: The Web as your servant (from USA Today)
Instant Messaging
Text Messaging (SMS & MMS)
- Life and Romance in 160 Characters or Less
- Texting Translation Service
- Dawgtel from SIU
- DrexelOne Mobile
- Text Messaging Blog
- MMS Blog
RSS
- Summary from Wikipedia
- Microsoft Crashes the RSS Party (from BusinessWeek)
- RSS feeds college students’ diet for research (from USA Today)
- The Business Case for RSS (PDF)
- Bloglines
Blogs
- Summary from Wikipedia
- Tim Berners-Lee’s Blog
- Blogs will change your business (from BusinessWeek)
- Naked Conversations Blog
- Extending Instructional Uses of Blogs To The Campus: A Case Study (PDF)
- The Chronicle: Wired Campus Blog
- Technorati