Comments on: PSUWeb10 http://www.markgr.com/psuweb10/ Higher Education Web Consulting Fri, 03 Feb 2012 13:24:51 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: goddess of clarity » My @PSUweb10 Wrap-Up: Mobile2go http://www.markgr.com/psuweb10/#comment-18155 goddess of clarity » My @PSUweb10 Wrap-Up: Mobile2go Thu, 10 Jun 2010 14:49:47 +0000 http://www.markgr.com/?p=270#comment-18155 [...] The Cluetrain Stops at Higher Ed, Will Anyone Take Delivery? Biggest Takeaway: Next, Mark Greenfield breaks down why real public relations is more important than ever, and why most institutions are not doing real public relations. Mission statements can be inspiring, but never are. Some faves: “Discover the World Within,” “Find Your Passion, Find Your Place.” Why do we pay outsiders to come up with how we describe ourselves? Biggest takeaway: PR needs some PR, ‘cuz PR is now synonymous with BS. [...] [...] The Cluetrain Stops at Higher Ed, Will Anyone Take Delivery? Biggest Takeaway: Next, Mark Greenfield breaks down why real public relations is more important than ever, and why most institutions are not doing real public relations. Mission statements can be inspiring, but never are. Some faves: “Discover the World Within,” “Find Your Passion, Find Your Place.” Why do we pay outsiders to come up with how we describe ourselves? Biggest takeaway: PR needs some PR, ‘cuz PR is now synonymous with BS. [...]

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