2009 CASE CMT Conference – Higher Ed Web Gets Flattened

Higher Ed Web Development Gets Flattened
(or How I Learned to Stop Worrying and Love the New World Order)

CASE CMT Conference – April 16, 2009

Contact Information

Mark Greenfield
Director of Web Services
Mail Drop: 109 Norton Hall
Office Location: 454 Porter Hall
State University of New York at Buffalo
Buffalo, N.Y. 14260
Phone: (716)645-2811
Fax: (716)645-7761
Email: markgr@buffalo.edu


What happens when web development becomes a commodity? Globalization 3.0, the arrival of the technically adept Millennial Generation, and the ongoing Communications Revolution will create a perfect storm that will forever change the college campus and the way we work. The services provided by web professionals will be disaggregated, distributed, produced and reassembled with amazing efficiency. It may well be that many of our services will be outsourced in the relatively near future.

This presentation will explore the forces of globalization and free agency and the changes in what we call work, how and why the higher education web profession will get flattened, and provide guidance on how to not only survive, but thrive in this new paradigm.

Recommended Books

  • Cairncross, Francis. The Death of Distance. Boston, MA: Harvard Business School, 1997
  • Covey, Stephen. The Seven Habits of Highly Effective People. New York, NY: Fireside, 1989
  • Duderstadt, James. A University for the 21st Century. Ann Arbor MI: University of Michigan Press, 2000
  • Friedman, Thomas. The World is Flat Version 2.0. New York, NY: Farrar, Straus and Giroux, 2007
  • Godin, Seth. Small is the New Big. New York, NY: Penquin Group, 2006
  • Goleman, Daniel. Emotional Intelligence. New York NY: Bantam Books, 2007
  • Howe, Neil and Strauss, William. Millennials Go to College American Association of Collegiate Registrars 2nd Edition. 2007
  • Kurzweil, Ray.The Singularity is Near. New York NY: Penquin, 2005
  • Malone, Thomas. Inventing the Organizations of the 21st Century. Boston, MA: MIT Press, 2003
  • Pink, Daniel. Free Agent Nation. New York, NY: Warner Business Books. 2001
  • Pink, Daniel. A Whole New Mind. New York, NY: Penguin Books 2005
  • Tapscott, Daniel and Williams, Anthony. Wikinomics. New York, NY: Penquin Group, 2006


YouTube Video

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