NAFA

National Association of Fellowship Advisors (NAFA) Regional workshop

Buffalo, NY
July 31,2008

Presentation Materials

• PowerPoint Presentation (19 MB)

Contact Information

• Mark Greenfield
• Director of Web Services
• Mail Drop: 109 Norton Hall
• Office Location: 454 Porter Hall
• State University of New York at Buffalo
• Buffalo, N.Y. 14260
• Phone: (716)645-2811
• Fax: (716)645-7761
• Email: markgr@buffalo.edu

Abstract

A seismic shift is underway. Exponential change will make tomorrow’s technology unrecognizable. The mobile web is making always on — always connected a reality. Prosumers are driving the move from Mass Media to My Media. The weapons of mass collaboration have laid the groundwork for the Participation Age. It’s no longer about one-way communi-cation to an audience. It’s about two-way conversation with a community.

It’s time to rethink a few things.

Completely updated for 2008, this award winning presentation will focus on the (r)evolution of the web and the implications for higher education web professionals. A review of the latest trends will be followed by strategies on how to fully leverage the full potential of emerging technologies.

Recommended Books

• Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. NewYork NY: Hyperion, 2006
  
• Cairncross, Frances. The Death of Distance. Boston, MA: Harvard Business School Press, 2001
• Duderstadt, James. A University for the 21st Century. Ann Arbor MI: University of Michigan Press, 2000
• Fogg, B.J. Persuasive Technology. San Francisco, CA: Morgan Kaufmann Publishers, 2003
• Godin, Seth. Meatball Sundae. New York NY: Penquin, 2007
• Greenfield, Adam. Everyware.Berkeley, CA: New Riders, 2006
• Kurzweil, Ray.The Singularity is Near. New York NY: Penquin, 2005
• Levine, Rick and others. The Cluetrain Manifesto. Cambridge, MA: Perseus Publishing, 2001
• Li, Charlene. Bernoff, josh groundswell. Cambridge, MA: Harvard Business Press, 2008
• Morville, Peter. Ambient Findability. Sebastopol, CA: O’Reilly Media, 2005
• Rheingold, Howard. Smart Mobs. Cambridge, MA: Perseus Publishing, 2002
• Trippi, Joe. The Revolution Will Not Be Televised. New York NY: Harper Collins Publishers, 2004
• Schwartz, Barry. The Paradox of Choice. New York, NY: Harper Collins Publishers, 2005
• Shapiro, Andrew. The Control Revolution. New York, NY: Century Foundation, 1999
• Surowiecki, James. The Wisdom of Crowds. New York, NY: Random House, 2004
• Warlick, David. Redefining Literacy for the 21st Century. Worthington, Ohio: Linworth Publishing, 2004

Web Resources

Introduction

• TheWorldWideWeb Browser
• Google Earth
• local.live.com (from Microsoft)
• Slingbox

The End of Print

• Books Aren’t Dead – They’re Just Going Digital – (Newsweek Cover Story from November 2007)
• The Coming Death of Paper as an Information Storage Medium
• Princeton University to publish Kindle textbooks
• Steve Jobs Was Only Half-Right: People Do Read – Even Kids – They Just Do It Online
• Move Over Kindle: Here Comes the Chinese E-Book
• Envisioning the Next Chapter in Electronic Books
• NY Times publisher: Our goal is to manage the transition from print to internet
• Faculty Members Prefer Digitized Texts
• LG.Philips Announces 16.7-Million Color Electronic Paper

The World Network

• The next big thing: The Web as your servant (from USA Today)
• Loopt
• MIT iFIND
• eSuds
• NJIT’s SmartCampus Project

Virtual Reality

• Second Life
• Vassar College offers on-demand tours of its SecondLife campus
• Penn State Admissions site on Teen Second Life
• Teachers, college students lead a Second Life (From USA Today)
• Educators Are Split About the Viability of Second Life
• Club Penguin
• Webkinz

The Web as the Platform

• The State of Office 2.0 and its Future
• ZoHo
• Google Apps
• MicroSoft Office Live
• Yahoo/Zimbra

Syndication (RSS)

• Summary from Wikipedia
• 2007 Will Be a Big Year for RSS
• RSS feeds college students diet for research (from USA Today)
• The Business Case for RSS (PDF)
• Be Advised Newsletter
• Bloglines
• Google Reader
• The Conversation has left the Blogosphere
• Ladies and Gentleman, The Conversation has Left the Building
• Netvibes
• FriendFeed
• Spokeo
• PingFM

E-mail is Sooo Dead

• Kids say e-mail is, like, soooo dead (from c|net)
• E-Mail Reply to All: ‘Leave Me Alone’ (from the Washington Post)
• E-Mail is Broken
• E-Mail is for Old People
• E-Mail is so Five Minutes Ago (from BusinessWeek)
• Is E-mail in Danger?
• Can Social Tools Really Replace Email? – They Already Are! (Part I)

Rich Media

• YouTube
• Flickr
• Adobe Captivate
• Microsoft Silverlight

The Read/Write Web

• Tim Berners Lee on the read/write Web
• The People formerly known as the Audience

Community

• Teens and Social Media (PEW)
• Why Facebook is the Future (From Time Magazine)
• Social Networking is a Feature, Not a Destination
• The future of social networks: Social networks will be like air
• How Is A Social Network on Ning Different from a Facebook Group?
• Ning
• Video Interview with Gina Bianchini (CEO of Ning)
• uwebd Social Network
• Bigger Not Always Better in Social Media
• Sermo a sign of a larger trend toward specialized social networks
• Social Networking’s Next Phase (From the New York Times)
• Social Media and the value of weak ties
• How to Hit the Enterprise 2.0 Bullseye
• ASPCA Online Community

The Mobile Web

• Deeper insights into the 7th Mass Media channel, mobile is to the internet, what TV is to radio
• W3C Mobile Web Initiative
• Mobile Web Design
• The Phone of the Future: Wired to Run Your Life
• Mobile Browsing Seen Changing Face of the Web (from InformationWeek)
• More Cell Phones Than People
• More Internet users mobile than wired in Japan
• 3G Mobile Phones
  • Summary from Wikipedia
  • 3G Today
  • 3G Newsroom
• Texting Translation Service

Strategies

• Fear and Loathing in Web 2.0 (From Currents magazine)
• Radical Transparency
• 2008 Horizon Report

Getting Started

1. Start using IM and Text Messaging
2. Learn how to use RSS (Bloglines, Netvibes)
3. Participate in the Blogosphere (WordPress, Blogger)
4. Get expereince with social sites (del.icio.us, flickr, YouTube)
5. Join some social networks (Facebook, LinkedIn, Ning)
6. Experiment with the new stuff (Twitter, Second Life, Yahoo Pipes, FriendFeed, Plaxo, Flock)

Training (Video Instruction)

• Social Networking in Plain English
• Wikis in Plain English
• Social Bookmarking in Plain English – del.icio.us
• RSS in Plain English
• Bloglines Tutorial

Concluding Thoughts

• From Gutenberg to Gates to Google (… and beyond)