December 9, 2009
Tampa, Florida
Hitting the “Tweet Spot” With Your Social Media Programs
Contact Information
Mark Greenfield
Associate Consultant
Web Strategy Services
Noel-Levitz
Email: mark-greenfield@noellevitz.com
delicious.com/markgr/socialmedia
twitter.com/markgr
Bibliography
- Ahonen, Tomi T. and Moore, Alan. Communities Dominate Brands. London, UK: futuretext, 2005
- Jaffe, Joseph. Join the Conversation. Hoboken, NJ: Johm Wiley and Sons, 2007
- Levine, Rick and others. The Cluetrain Manifesto. Cambridge, MA: Perseus Publishing, 2001
- Livingston, Geoff. Now is Gone. Laurel, MD: Bartleby Press, 2007
- Li, Charlene. Bernoff, josh groundswell. Cambridge, MA: Harvard Business Press, 2008
- Reichheld, Fred. The Ultimate Question. Cambridge, MA: Harvard Business Press, 2006
- Scoble, Robert and Israel, Shel. Naked Conversations. New York NY: Wiley, John & Sons
- Shirky, Clay. Here Comes Everybody. New York, NY: Penquin Press, 2008
- Tapscott, Don. Grown Up Digital. New York, NY: McGraw-Hill, 2008
Videos
Web Resources
- New Study Finds Correlation Between Social Media and Financial Success
- 10 Ways to Use Social Media to Pick a College
- Unigo
- socialmention.com
- As Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate
- Fear and Loathing in Web 2.0 (From Currents magazine)
- The future of social networks: Social networks will be like air
- Ning
- How Is A Social Network on Ning Different from a Facebook Group?
- Breakdown: The Five Ways Companies Let Employees Participate in the Social Web
- Companies should organize for social media in a hub and spoke model
- Air Force Blog Assessment Diagram
- uwebd