Navigating to Success with the Ever-Changing Web
March 30, 2009
Presentation Materials
- PowerPoint Presentation (21MB)
Contact Information
Mark Greenfield
Director of Web Services
Mail Drop: 109 Norton Hall
Office Location: 454 Porter Hall
State University of New York at Buffalo
Buffalo, N.Y. 14260
Phone: (716)645-2811
Fax: (716)645-7761
Email: markgr@buffalo.edu
Abstract
It’s a new dawn. The next generation of the web is approaching. A web that is accessed more and more by mobile devices—anytime, anywhere. A web where it is just as easy to create content as it is to consume it. A web connected through syndication rather than links, and where more and more, the user is in control. Mark Greenfield will focus on the future direction of the web and the implications for higher education web professionals. Topics will include the mobile web, converging technologies, the read/write web, rich media, and Web 2.0. Mark will challenge the audience to take a step back and think long term about the social and cultural changes from emerging technologies and the new opportunities for communicating and providing services to our constituents.
Recommended Books
- Ahonen, Tomi T. and Moore, Alan. Communities Dominate Brands. London, UK: futuretext, 2005
- Ahonen, Tomi T. Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
. London, UK: futuretext, 2008 - Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. NewYork NY: Hyperion, 2006
- Cairncross, Frances. The Death of Distance. Boston, MA: Harvard Business School Press, 2001
- Duderstadt, James. A University for the 21st Century. Ann Arbor MI: University of Michigan Press, 2000
- Fogg, B.J. Persuasive Technology. San Francisco, CA: Morgan Kaufmann Publishers, 2003
- Greenfield, Adam. Everyware. Berkeley, CA: New Riders, 2006
- Kurzweil, Ray.The Singularity is Near. New York NY: Penquin, 2005
- Levine, Rick and others. The Cluetrain Manifesto. Cambridge, MA: Perseus Publishing, 2001
- Li, Charlene. Bernoff, josh groundswell. Cambridge, MA: Harvard Business Press, 2008
- Morville, Peter. Ambient Findability. Sebastopol, CA: O’Reilly Media, 2005
- Rheingold, Howard. Smart Mobs. Cambridge, MA: Perseus Publishing, 2002
- Tapscott, Don. Grown Up Digital. New York, NY: McGraw-Hill, 2008
- Trippi, Joe. The Revolution Will Not Be Televised. New York NY: Harper Collins Publishers, 2004
- Shapiro, Andrew. The Control Revolution. New York, NY: Century Foundation, 1999
- Warlick, David. Redefining Literacy for the 21st Century. Worthington, Ohio: Linworth Publishing, 2004
Web Resources
Introduction
- I’m a PC and I’m 4 1/2
- Rachael Scdoris
- TheWorldWideWeb Browser
- Google Earth
- Slingbox
The End of Print
- Books Aren’t Dead – They’re Just Going Digital – (Newsweek Cover Story from November 2007)
- The Coming Death of Paper as an Information Storage Medium
- Princeton University to publish Kindle textbooks
- Steve Jobs Was Only Half-Right: People Do Read – Even Kids – They Just Do It Online
- Move Over Kindle: Here Comes the Chinese E-Book
- Envisioning the Next Chapter in Electronic Books
- NY Times publisher: Our goal is to manage the transition from print to internet
- Faculty Members Prefer Digitized Texts
- LG.Philips Announces 16.7-Million Color Electronic Paper
The World Network
- The next big thing: The Web as your servant (from USA Today)
- Loopt
- MIT iFIND
- eSuds
- NJIT’s SmartCampus Project
The Web as the Platform
- The State of Office 2.0 and its Future
- ZoHo
- Google Apps
- MicroSoft Office Live
- Yahoo/Zimbra
- Head in the Cloud: On-demand solutions for processing, storage and content delivery needs (PDF)
- Cloud computing poised for enterprise adoption
- Is Google Your Next Data Center
- The Tower and the Cloud
E-mail is So Yesterday
- Kids say e-mail is, like, soooo dead (from c|net)
- E-Mail Reply to All: ‘Leave Me Alone’ (from the Washington Post)
- E-Mail is Broken
- E-Mail is for Old People
- E-Mail is so Five Minutes Ago (from BusinessWeek)
- Is E-mail in Danger?
- Can Social Tools Really Replace Email? – They Already Are! (Part I)
The Read/Write Web
- Tim Berners Lee on the read/write Web
- The People formerly known as the Audience
- Unigo
- The Tell All Campus Tour
- Fear and Loathing in Web 2.0 (From Currents magazine)
- Radical Transparency
Filter Failure
- It’s Not Information Overload, It’s Filter Failure
- Why Filtering is the Next Step for Social Media
- ReadWriteWeb posts tagged “filtering”
- aideRSS
- DELVER
- twine
The Real-Time Web
The End of the Web Page Paradigm
- The Conversation has left the Blogosphere
- Ladies and Gentleman, The Conversation has Left the Building
- ReadWriteWeb posts tagged “aggregation”
- Netvibes
- FriendFeed
- Spokeo
- PingFM
Community
- Teens and Social Media (PEW)
- Why Facebook is the Future (From Time Magazine)
- Social Networking is a Feature, Not a Destination
- The future of social networks: Social networks will be like air
- How Is A Social Network on Ning Different from a Facebook Group?
- Ning
- Video Interview with Gina Bianchini (CEO of Ning)
- uwebd Social Network
- Bigger Not Always Better in Social Media
- Sermo a sign of a larger trend toward specialized social networks
- Social Networking’s Next Phase (From the New York Times)
- Social Media and the value of weak ties
- How to Hit the Enterprise 2.0 Bullseye
The Mobile Web
- Deeper insights into the 7th Mass Media channel, mobile is to the internet, what TV is to radio
- Shazam
- W3C Mobile Web Initiative
- Mobile Web Design
- The Phone of the Future: Wired to Run Your Life
- Mobile Browsing Seen Changing Face of the Web (from InformationWeek)
- More Cell Phones Than People
- More Internet users mobile than wired in Japan
- Texting Translation Service
Exponential Change
- 2008 Horizon Report
- 2009 Horizon Report
- From Gutenberg to Gates to Google (… and beyond)
- The PC of 2019
- VIdeo Interview with Don Tapscott
Getting Started
- Start using IM and Text Messaging
- Learn how to use RSS (Bloglines, Netvibes)
- Participate in the Blogosphere (WordPress, Blogger)
- Get expereince with social sites (del.icio.us, flickr, YouTube)
- Join some social networks (Facebook, LinkedIn, Ning)
- Experiment with the new stuff (Twitter, Second Life, Yahoo Pipes, FriendFeed, Plaxo, Flock)
Training (Video Instruction)
- Social Networking in Plain English
- Wikis in Plain English
- Social Bookmarking in Plain English – del.icio.us
- RSS in Plain English
- Bloglines Tutorial