It’s the End of the Web as We Know It (and I Feel Fine!)

Keynote Speech – SUNYCDO – June 6, 2007

Presentation Materials
  • PowerPoint Presentation (PowerPoint – 3.5 MB)
Contact Information
  • Mark Greenfield
  • Director of Web Services
  • Mail Drop: 109 Norton Hall
  • Office Location: 454 Porter Hall
  • State University of New York at Buffalo
  • Buffalo, N.Y. 14260
  • Phone: (716)645-2811
  • Fax: (716)645-7761
  • Email:

It’s a new dawn. The next generation of the web is approaching. A web that is accessed more and more by mobile devices – anytime, anywhere. Where it is just as easy to create content as it is to consume it. A web connected through syndication rather than links, and where more and more, the user is in control.

This presentation will focus on the future direction of the web and the implications for higher education web professionals. Topics will include the mobile web, converging technologies, the read/write web, rich media, web 2.0, and everyware. The goal is to have the audience take a step back and think long term about the social and cultural changes, and the new opportunities for communicating and providing services to our constituents.

Recommended Books
  • Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. New York NY: Hyperion, 2006
  • Cairncross, Frances. The Death of Distance. Boston, MA: Harvard Business School Press, 2001
  • Fogg, B.J. Persuasive Technology. San Francisco, CA: Morgan Kaufmann Publishers, 2003
  • Greenfield, Adam. Everyware.Berkeley, CA: New Riders, 2006
  • Kurzweil, Ray.The Singularity is Near. New York NY: Penquin, 2005
  • Levine, Rick and others. The Cluetrain Manifesto. Cambridge, MA: Perseus Publishing, 2001
  • Morville, Peter. Ambient Findability. Sebastopol, CA: O’Reilly Media, 2005
  • Rheingold, Howard. Smart Mobs. Cambridge, MA: Perseus Publishing, 2002
  • Trippi, Joe. The Revolution Will Not Be Televised. New York NY: Harper Collins Publishers, 2004
  • Schwartz, Barry. The Paradox of Choice. New York, NY: Harper Collins Publishers, 2005
  • Shapiro, Andrew. The Control Revolution. New York, NY: Century Foundation, 1999
  • Surowiecki, James. The Wisdom of Crowds. New York, NY: Random House, 2004
  • Warlick, David. Redefining Literacy for the 21st Century. Worthington, Ohio: Linworth Publishing, 2004
Web Resources

YouTube Videos


The End of the Web Page Paradigm

The Mobile Web

The Evolution of Content

Everyware and the World Network

Horizon Reports