The Long Tail of Social Networks – Building Successful Niche Social Networks

This presentation explores niche social network and provides advice and guidance on successfully implementation.


In Chris Anderson’s best-selling book The Long Tail, he describes how our culture and economy is increasingly shifting away from focusing on the relatively small number of mainstream products at the head of the demand curve and toward a huge number of niches in the tail. This theory also applies to social networks where niche social networks are providing the perfect platform for people to connect and collaborate around shared interests.

This presentation will explore the sociology behind the growth of social networking and provide a framework for building successful niche social networks. Case studies will also be presented on networks that succeeded as well as those that failed.