Communications 2.0 – Strategies for a New Paradigm

Vermont Student Assistance Corporation Annual Meeting

November 12, 2007

Presentation Materials
  • PowerPoint Presentation (14 mb)
Contact Information
  • Mark Greenfield
  • Director of Web Services
  • Mail Drop: 109 Norton Hall
  • Office Location: 454 Porter Hall
  • State University of New York at Buffalo
  • Buffalo, N.Y. 14260
  • Phone: (716)645-2811
  • Fax: (716)645-7761
  • Email: markgr@buffalo.edu
Recommended Books
  • Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. NewYork NY: Hyperion, 2006
  • Cairncross, Frances. The Death of Distance. Boston, MA: Harvard Business School Press, 2001
  • Duderstadt, James. A University for the 21st Century. Ann Arbor MI: University of Michigan Press, 2000
  • Fogg, B.J. Persuasive Technology. San Francisco, CA: Morgan Kaufmann Publishers, 2003
  • Greenfield, Adam. Everyware.Berkeley, CA: New Riders, 2006
  • Kurzweil, Ray.The Singularity is Near. New York NY: Penquin, 2005
  • Levine, Rick and others. The Cluetrain Manifesto. Cambridge, MA: Perseus Publishing, 2001
  • Morville, Peter. Ambient Findability. Sebastopol, CA: O’Reilly Media, 2005
  • Rheingold, Howard. Smart Mobs. Cambridge, MA: Perseus Publishing, 2002
  • Trippi, Joe. The Revolution Will Not Be Televised. New York NY: Harper Collins Publishers, 2004
  • Schwartz, Barry. The Paradox of Choice. New York, NY: Harper Collins Publishers, 2005
  • Shapiro, Andrew. The Control Revolution. New York, NY: Century Foundation, 1999
  • Surowiecki, James. The Wisdom of Crowds. New York, NY: Random House, 2004
  • Warlick, David. Redefining Literacy for the 21st Century. Worthington, Ohio: Linworth Publishing, 2004

Web Resources


The End of Print

The World Network

Virtual Reality

The Web as the Platform

Syndication (RSS)

E-mail is Sooo Dead

Rich Media

The Read/Write Web


The Mobile Web


Training (Video Instruction)

Concluding Thoughts

  • From Gutenberg to Gates to Google (… and beyond)