Mark works as an independent consultant and has consulted with dozens of colleges and universities across the world. Unlike many web consultants, Mark has extensive domain knowledge with higher education and the unique organizational structures, governance models and decision making processes found on college campuses. This understanding helps him focus on value and ROI when working with clients. His first question is always “What problem can we solve with the web and digital?”
Mark’s philosophical approach to his work can be summed as follows:
Understand the Business
Most people define a good website in terms of design, content, navigation, usability, etc. And while all of these play a role, ultimately the value of the web and is determined by its ability to solve business problems. Web strategy, web priorities, and web resources must all be aligned with institutional strategy.
Understand the User
In general, usability is still poor and most college websites. People come to a college website to find specific information and complete specific tasks. There must be constant attention paid to the user experience.
Understand the Medium
The web as a publishing platform is unique. It is different than print, different than radio and television, and with mobile devices becoming ubiquitous, best practices will continue to evolve.
Please contact Mark for more information about consulting services.