Mark Greenfield is an accomplished speaker who frequently presents at a wide range of conferences, meetings and special lectures where his thought provoking commentary on the impact of emerging technology challenges audiences to rethink their basic assumptions about web communications and technology. He has received numerous speaking awards for his timely, engaging, and informative talks.

Upcoming Speaking Engagements National Council for Marketing and Public Relations Annual Conference Portland, Oregon March 22-24,2015 Why the Web Matters (more than you think)

Popular Speaking Topics

  • It’s the End of the Web as We Know It (And I Feel Fine!) – examines the future direction of the web, the implications for higher education, and the new opportunities for communicating and providing services to all constituents.
  • Why the Web Matters (more than you think) -   The importance of a college website cannot be understated.  It is mission critical but most college websites remain mediocre at best, underfunded, and mismanaged. In this thought provoking talk, Mark will make the case on why the web matters and why it should be thought of as your most important strategic asset.
  • Born to be Wired: Technology, Communication and the Millennial Generation – focuses on the intersection of technology and millennial students and the impact on college campuses.
  • Join the Conversation: Social Media in Higher Education –  provides an in-depth look at how higher educational institutions can leverage the full power and potential of social media.
  • The Cluetrain Stops at Higher Ed, Will Anyone Take Delivery? – Part rant, part history lesson, part hope for the future,  this presentation explores how the themes from Cluetrain provide a framework for the future of higher education web development.
  • Higher Education Web Development Gets Flattened – examines the future of the higher education web profession. The premise is that the same forces of globalization that have flattened the business world will soon flatten higher education and that their will be repercussions for higher education web professionals.
  • Best Practices in Web Evaluation
  • What 3rd Graders Can Teach Us About Web Accessibility -  Take a fresh look at web accessibility through the eyes of 3rd graders. Follow along as a group of 3rd graders help redesign the web site of a world famous, legally blind athlete to improve the site’s accessibility.
  • The Seven Habits of Highly Effective Web Teams – Introduce the principles of Stephen Covey’s 7 habits and provide real-world examples of how they can improve the effectiveness of Web teams at both the personal and organizational levels.