Mark Greenfield has been helping colleges and universities improve their websites and digital properties for 25 years.
His domain knowledge of higher education combined with his web expertise and experience helps campuses focus on meeting goals while also providing an optimum user experience.
Web accessibility audits, accessibility program development, accessibility training, and more.
Expert Website Reviews
A comprehensive, cost-effective professional evaluation of your website.
Web & Digital Governance
Improve your website through a structured governance and management model.
Expertise marketing is the practice of collectively promoting an organization’s experts as brand ambassadors to demonstrate their skills and knowledge. Expertise marketing can proactively showcase a campus’s strengths in research and innovation and provide substantial return on investment across a number of functional areas.
More About Expertise Marketing
Latest Blog Posts
The Wisconsin Idea
As I continue to explore the importance of the research function in higher education, I am revisiting the "Wisconsin Idea". For those of you not familiar with it, the Wisconsin Idea is a philosophy embraced by the University of Wisconsin System (UW System) that...
Better Access to Scholarly Articles
Historically the research conducted on college campuses is shared through scholarly journals behind paywalls that make this important information unavailable to the general public. This is now beginning to change. Unpaywall is a browser extension...
Noteworthy Tweet: In Defense of Facts and Expertise
Today's noteworthy tweet comes from Greg Britton (@gmbritton). He is the Editorial Director of the Johns Hopkins University Press. https://twitter.com/gmbritton/status/1500981291239415808 The tweet links to another review of the book "What Universities Owe...
Noteworthy Tweet: Information Literacy
Today’s noteworthy tweet comes from Ross Dawson (@rossdawson) https://twitter.com/rossdawson/status/1488055531470135296 We are in the age of disinformation and it is growing worse every year. It is one of the most pressing issues of our time. IMHO, education on...
Higher Education Web Consultant
Buffalo, New York