Mark Greenfield has been helping colleges and universities improve their websites and digital properties for 25 years.
His domain knowledge of higher education combined with his web expertise and experience helps campuses focus on meeting goals while also providing an optimum user experience.
Consulting Services
Web Accessibility
Web accessibility audits, accessibility program development, accessibility training, and more.
Expert Website Reviews
A comprehensive, cost-effective professional evaluation of your website.
Web & Digital Governance
Improve your website through a structured governance and management model.
Expertise Marketing
Expertise marketing is the practice of collectively promoting an organization’s experts as brand ambassadors to demonstrate their skills and knowledge. Expertise marketing can proactively showcase a campus’s strengths in research and innovation and provide substantial return on investment across a number of functional areas.
More About Expertise Marketing
Latest Blog Posts
Better Access to Scholarly Articles
Historically the research conducted on college campuses is shared through scholarly journals behind paywalls that make this important information unavailable to the general public. This is now beginning to change. Unpaywall is a browser extension...
Noteworthy Tweet: In Defense of Facts and Expertise
Today's noteworthy tweet comes from Greg Britton (@gmbritton). He is the Editorial Director of the Johns Hopkins University Press. https://twitter.com/gmbritton/status/1500981291239415808 The tweet links to another review of the book "What Universities Owe...
Noteworthy Tweet: When Fandom Turns Into a Cult
Today's noteworthy tweet comes from David Meerman Scott: https://twitter.com/dmscott/status/1492204465033723908 This tweet links to a blog post written by David in August, 2021 titled "When Fandom Turns Into a Cult". In this post David reiterates his belief...
WCAG 2.1 vs 2.0: What Are the Main Differences and Why Does It Matter to Higher Education
WCAG 2.1 was adopted over two years ago, yet confusion remains about why, how, and when to transition from WCAG 2.0 to this updated standard. I'm looking forward to monitoring a panel discussion on Wednesday, September 30 at 11am PT (2pm ET), sponsored by OmniUpdate....
Contact Information
Mark Greenfield
Higher Education Web Consultant
Keynote Speaker
Buffalo, New York
USA
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