Mark Greenfield has been helping colleges and universities improve their websites and digital properties for 20 years.
His domain knowledge of higher education combined with his web expertise and experience helps campuses focus on meeting goals while also providing an optimum user experience.
Consulting Services
Expert Website Reviews
A comprehensive, cost-effective professional evaluation of your website.
Web & Digital Governance
Improve your website through a structured governance and management model.
Web Leadership
Leadership training specifically designed for higher education web staff.
Speaking
Mark is an accomplished speaker who frequently presents at a wide range of conferences, meetings and special lectures where his thought provoking commentary on the impact of emerging technology challenges audiences to rethink their basic assumptions about web communications and technology. He has received numerous speaking awards and honors for his timely, engaging, and informative talks.
Latest Blog Posts
Web Redesign, Website Reviews and More at #econfpsu
In two weeks I will be making my annual trek down to State College for Elements: The Web Conference at Penn State. I first presented at this conference 10 years ago and it has always been one of my favorite events. I will be giving a talk on Web Redesign Done Right – the First Time. I have been involved with hundreds of redesign projects both in my work at the University at Buffalo and in my consulting work and my experience has been that most colleges redesign much too frequently, often for the wrong reasons, and don’t think beyond the launch. My talk will focus on the following three areas: How best to utilize the experiences with your current site to inform decisions about the new site. How to utilize user centered design methodologies throughout the redesign project. The importance of thinking post launch. The day your site launches is the day the real work begins. For those of you who will be attending the conference, I will be conducting free onsite website reviews. These 15 minute “lightning audits” will provide an independent, objective, professional critique of your site and provide recommendations for improvement. Conference attendees can register for a review at http://go.siteimprove.com/web-audit-elements. Space is limited so don’t wait. I hope to see you in Happy Valley. ... read moreHow a Single Broken Link Can Cost a College $100,000+
We all intuitively know that broken links are bad. Links are the foundation of the Web and when they don’t work the user experience suffers, SEO suffers, and credibility suffers. But let’s take this a step farther. Are there real financial ramifications of broken links? Consider this. Over the past few weeks I have come across three college websites where the link to apply for admission was broken. That’s right. Someone who is interesting in attending was unable to apply. Let’s do some simple math. The average yearly tuition at these three schools was over $25,000 per year. If just one prospective student decided not to apply, the cost to the college for four years worth of tuition would be over $100,000. And this amount does not include room, board, fees, etc. Yes, the most selective colleges would find another student to hit enrollment targets but many campuses don’t enjoy this luxury. Links matter. More than you... read moreWebinar – Web Redesign Done Right
In conjunction with my good friends at Siteimprove, I will be teaching a webinar on Website Redesign Done Right – The First Time. The webinar will take place on Thursday, October 29, 2015 at 12:00 pm CDT. Over the course of the last 20 years I have been involved with hundreds of web redesign projects both large and small. During the webinar I am going to share the many lessons I’ve learned and provide advice and guidance on making your next redesign project a success. When I am involved with a web redesign project, one of my goals is to never have to do it again. While changing technology and changing business goals can make this wishful thinking, it is possible to reduce the frequency of redesigns with proper planning. I am also a proponent of user center design (UCD). There are a number of UCD methodologies that can be employed at all stages of a redesign project that will not only improve the end result but also save time and aggravation. Registration for the webinar is available on the Siteimprove website. I hope you can join me next week for this informative session. ... read moreThe 4th Annual HighEdWeb Leadership Academy
The importance of web leadership can not be understated. The success of an organization’s web efforts are directly related to the leadership skills of the web team. In addition to traditional leadership traits, web leaders have the ability to integrate the web and digital into the fabric of the organization and align web goals and objectives with institutional goals and objects. Good leadership skills result in getting appropriate resources and having campus leadership that fully understands and supports web efforts. I am excited about our 4th annual HighEdWeb Leadership Academy that will be held on October 3-4 in Milwaukee, Wisconsin which will run in conjunction with the 2015 HighEdWeb Annual Conference. The goal of this Academy is to develop Web leaders within higher education with an intensive program that offers interactive learning experiences in a small group setting. What differentiates this leadership academy from other organizations with leadership programs is a specific focus on the job of a Web director/manager that touches all facets of the job. This academy will offer a holistic view of what goes into being a college Web leader. Participants in the academy will learn: What is leadership, the importance of leadership for web professionals and how to develop leadership skills How to communicate effectively with campus administrators and stakeholders How to articulate the value of the web to obtain the appropriate staff and resources An understanding of higher education organization and administration, and the implications for the web How to manage people, including the ideal composition of a web team and hiring practices How to implement a Web governance structure including a Web governance... read moreContact Information
Mark Greenfield
Higher Education Web Consultant
Keynote Speaker
Buffalo, New York
USA
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