eduWeb Conference 2008
July 21-23; Atlantic City, NJ
Contact Information
Mark A. Greenfield
Director of Web Services
Mail Drop: 109 Norton Hall
Office Location: 454 Porter Hall
State University of New York at Buffalo
Buffalo, N.Y. 14260
Phone: (716)645-2811
Fax: (716)645-7761
Email: markgr[at]buffalo[dot]edu
Website: http://markgr.com
Twitter: http://twitter.com/markgr
LinkedIn: http://www.linkedin.com/in/markgr
Brad J Ward
Email: bradjward[at]gmail[dot]com
Website: http://squaredpeg.com/
Twitter: http://twitter.com/bradjward
LinkedIn: http://www.linkedin.com/in/bradjward
Also, find me on del.icio.us, Facebook and Flickr.
Presentation Materials
- Slide Deck (PDF – 47 MB)
Abstract
The social web is here. Dialogue has replaced monologue. The conversation is the message. Communities dominate brands. It’s time to join the conversation. This workshop will provide an in depth look at how higher educational institutions can leverage the full power and potential of social media. In addition to examining the many advantages of social media and an analysis of the current tools available, case studies will be reviewed on a social site built for prospective students, and a niche social network created for higher education web professionals. Learn first hand the experiences that Mark and Brad have had in launching these successful social media sites and how this knowledge will help you in your social media efforts.
Bibiliography
- Ahonen, Tomi T. and Moore, Alan. Communities Dominate Brands. London, UK: futuretext, 2005
- Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. New York, NY: Hyperion, 2006
- Godin, Seth. Meatball Sundae. New York NY: Penquin, 2007
- Jaffe, Joseph. Join the Conversation. Hoboken, NJ: Johm Wiley and Sons, 2007
- Levine, Rick and others. The Cluetrain Manifesto. Cambridge, MA: Perseus Publishing, 2001
- Livingston, Geoff. Now is Gone. Laurel, MD: Bartleby Press, 2007
- Li, Charlene. Bernoff, josh groundswell. Cambridge, MA: Harvard Business Press, 2008
- Scoble, Robert and Israel, Shel. Naked Conversations. New York NY: Wiley, John & Sons
- Shirky, Clay. Here Comes Everybody. New York, NY: Penquin Press, 2008
Resources
- del.icio.us/markgr
- Teens and Social Media (Pew Report)
- 2008 Horizon Report
- 2007 Horizon Report
- 90:9:1 Rule (from markgr.com)
- Community Management Officer (CMO) (from markgr.com)
- Radical Transparency
- Fear and Loathing in Web 2.0 (From Currents magazine)
- The People Formerly Known as the Audience
- The Long Tail: Social Networking is a feature, not a destination
- The future of social networks: Social networks will be like air
- The Ties that Find (the strength of weak ties)
- Ning
- Video Interview with Ning CEO Gina Bianchini
- UB Academies Social Site
- How Is A Social Network on Ning Different from a Facebook Group?
- UWEBD Social Site
Training (Video Instruction)
- Social Networking in Plain English
- Wikis in Plain English
- Social Bookmarking in Plain English – del.icio.us
- RSS in Plain English
- Bloglines Tutorial