Join The Conversation – Social Media in Higher Education

eduWeb Conference 2008
July 21-23; Atlantic City, NJ

Contact Information

Mark A. Greenfield
Director of Web Services
Mail Drop: 109 Norton Hall
Office Location: 454 Porter Hall
State University of New York at Buffalo
Buffalo, N.Y. 14260
Phone: (716)645-2811
Fax: (716)645-7761
Email: markgr[at]buffalo[dot]edu

Brad J Ward
Email: bradjward[at]gmail[dot]com
Also, find me on, Facebook and Flickr.

Presentation Materials

  • Slide Deck (PDF – 47 MB)


The social web is here. Dialogue has replaced monologue. The conversation is the message. Communities dominate brands. It’s time to join the conversation. This workshop will provide an in depth look at how higher educational institutions can leverage the full power and potential of social media. In addition to examining the many advantages of social media and an analysis of the current tools available, case studies will be reviewed on a social site built for prospective students, and a niche social network created for higher education web professionals. Learn first hand the experiences that Mark and Brad have had in launching these successful social media sites and how this knowledge will help you in your social media efforts.



Training (Video Instruction)