I think all colleges and universities should embrace the Wisconsin Idea. We face a number of huge challenges in the 21st century. The research being conducted on college campuses is key to addressing these challenges, but higher education needs to do a much better job of sharing this research with society. Research needs to be available beyond academic journals, and communicated in a way that the general public can understand. Colleges and universities needs to be more proactive in combating misinformation by focusing more attention on faculty content. And this should be a campus-wide effort, not solely under the purview of Media Relations.
Here are some additional resources on the Wisconsin Idea: