I’m sitting in my hotel room in Atlantic City finalizing the presentation I’m giving in the Admissions Track at the Middle States Regional Forum tomorrow. The title is “Connecting with Students: New Technologies” and it has two main themes. The first is that “it’s the end of the web as they know it” – that students use the web in a much different fashion than they do. The second theme is that traditional marketing and public relations is dead.
One of the articles I’ll reference is Fear and Loathing in Web 2.0 from Currents magazine. Not only is this a great article, but it’s one of my all-time favorite titles. (I had an interesting night with Hunter Thompson back in the day, but that’s a story for another time and place.) At the conclusion of the article is one of my favorite quotes – “the conversation is the message”.
I’m looking forward to returning to Atlantic City this summer to give the keynote speech at the 2008 eduWeb Conference. This is my first visit to Atlantic City and it is a great place for a summer conference. Hopefully I’ll see you there.
You’re right, Mark. Andrea’s piece grasped very well what I also call the “Web 2.0 Denial Syndrome.”
In case you (or your readers) are interested in the story behind “the conversation is the message”, you can find it on this post I wrote back in June 2007 after I was interviewed by Andrea: Don’t think the conversation is the message?”
I’m sure we’ll get a chance to talk about it at eduWeb this summer.
I read an interesting article that speaks to “Traditional marketing and pr is dead”
Walmart employee “buyers” are writing an
“unfiltered blog”. Maybe this will evolve
into a community of some sort.
Wal-Mart Tastemakers Write Unfiltered Blog
http://www.nytimes.com/2008/03/03/business/03walmart.html?pagewanted=1&_r=1&hp