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The Wisconsin Idea

by Mark Greenfield | Jul 5, 2022 | Blog, Expertise Marketing, Higher Education

As I continue to explore the importance of the research function in higher education,  I am revisiting the “Wisconsin Idea”.  For those of you not familiar with it, the Wisconsin Idea is a philosophy embraced by the University of Wisconsin System (UW...

Better Access to Scholarly Articles

by Mark Greenfield | Apr 10, 2022 | Blog, Expertise Marketing, Faculty Experts

Historically the research conducted on college campuses is shared through scholarly journals behind paywalls that make this important information unavailable to the general public.  This is now beginning to change.  Unpaywall is a browser extension...

Noteworthy Tweet: In Defense of Facts and Expertise

by Mark Greenfield | Mar 25, 2022 | Blog, Expertise Marketing, Higher Education, leadership

Today’s noteworthy tweet comes from Greg Britton (@gmbritton).  He is the Editorial Director of the Johns Hopkins University Press. In Defense of Facts and Expertise: On Ronald J. Daniels’s “What Universities Owe Democracy” https://t.co/FZYcryzj5H via...

Noteworthy Tweet: Information Literacy

by Mark Greenfield | Mar 5, 2022 | Blog, Expertise Marketing, Higher Education, Noteworthy Tweet

Today’s noteworthy tweet comes from Ross Dawson (@rossdawson) It seems amazing to me that media and information literacy has never been a core part of the school curriculum. However Estonia teaches it K-12 with a ‘media and influence’ course compulsory, treating it as...

Noteworthy Tweet: When Fandom Turns Into a Cult

by Mark Greenfield | Feb 15, 2022 | Blog, Expertise Marketing, Social Media

Today’s noteworthy tweet comes from David Meerman Scott: Facebook amplifies the false information and polarizing content of cults because it’s what the systems have been trained to do! https://t.co/soQZbUFBOF — David Meerman Scott (@dmscott) February 11,...

Web Accessibility in Higher Education Podcast

by Mark Greenfield | Jan 15, 2018 | Accessibility, Blog, highedweb

Last month I had an opportunity to talk with Eric Olsen from Helix Education about web accessibility in higher education.  The dramatic increase in OCR complaints, the Winn Dixie case, and the Section 508 Refresh have combined to make web accessibility top of mind on...
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