I’ve been doing a lot of work recently with clients on developing their social media response plans. This is back on my radar screen after the recent ‘brandjacking” of Nestles. (see Crisis Planning: Prepare Your Company For Social Media Attacks by Jeremiah Owyang for details. ) Jeremiah also has a great list of brand’s that got punk’d by social media.
I’ve wondered if something similiar could ever happen to a college or university. Should we be preparing for a crisis of this magnitutude? During my discussions with friends and colleagues, we have struggled with how serious negativity could get for a higher ed institution.
So what are your thoughts? What is the worst social media crisis to hit higher ed? How serious a threat is this? (feel free to share your comments with my via e-mail if you wish to protect the identity of anyone involved at mark[at]markgrdot]com )