I’m looking for your help to create a video that showcases the value of social media in higher education. One of the most common questions that higher education administrators have regarding social media are costs and benefits. They want to know why they should be investing resources on social media, especially in this challenging fiscal environment. I firmly believe that social media provides a significant return on investment, but finding tangible examples can be a challenge.
One of my favorite videos about social media is Social Media ROI: socialmomics. This compelling video showcases numerous examples of social media ROI, primarily from the world of business. It was was created by Erik Qualman ( http://twitter.com/equalman). He is also the author of socialnomics – how social media transforms the way we live and do business (More information is available at http://socialnomics.net). Since first seeing this video I’ve been thinking that it would be great if we could create a higher education version that provides real-world examples of how social media provides true value to colleges and universities.
So here is where you come in. I want to leverage the collective intelligence of my colleagues involved with social media in higher education to create a higher ed version of the video. With the help of Holly Rae Bemis-Schurtz, we have created a wiki to explain the project, collect examples, share ideas, and ultimately create and produce the video. The wiki can be found at http://hesmroi.pbworks.com. After careful consideration, we have decided to make the wiki private as we collect data and only members will have access. We will approve membership requests as quickly as possible.
And finally, Erik Qualman has also offered to assist in creating the video (Thanks Erik!)
Help spread the word on Twitter by using the #hesmroi hashtag. I look forward to working with you on this project.
Fabulous idea, Mark! And Erik is an alum of the b-school I work at, so even better!
Looking forward to your participation, and the connection with Erik is great.
Hi Mark you have an interesting idea here…
i use the socialnomics films alot in my teaching (head of digital marketing training for the british council, course leader ‘marketing in the digital age’ for the European Association for International Education). SO if you want an input from this side of the pond let me know. Ill be at the NAGAP conf in April (hopefully!)