I’m happy to announce that I will be one of the keynote speakers at the 2015 eduWeb Digital Summit being held in Chicago on July 27-30, 2015.
I will be debuting a new talk called “The .edu Manifesto; a call to action for higher ed to get digital right.” The web is mission critical for colleges and universities, yet most college websites remain mediocre at best, underfunded and mismanaged. Multiple missions, silos, consensus decision making, multiple audiences with disparate needs, corporate expectations on a not-for-profit budget, campus politics, and decentralized organizational structures all combine to create a very demanding environment. But we can, and must, get digital right. My talk will be part rant, part history lesson, part hope for the future, and a call to action for higher ed to get the web and digital right. Stay tuned to the this site over the next few weeks as I share more information about the .edu manifesto.
In addition to the keynote, I will be teaching a workshop on web governance. Completely updated for 2015, this workshop will provide practical advice and guidance on using digital governance and management to achieve a sustainable, efficient, and cost effective digital presence. Topics will include:
- How to educate senior leadership on the importance of digital
- The relationship between governance, strategy, policies and standards
- How to create a digital governance charter that balances autonomy with accountability
- A review of the pros and cons of various governance models, committee structures and reporting structures
- How to make digital governance work in a decentralized organizational model
I hope to see you in Chicago in July.