So here’s what has been on my mind the last few weeks.  Why do so many higher ed web professionals take on outside work? The majority of talented people I know are consultants (or similar) on the side.

What does this say about our profession? Maybe I’m off base here, but something just doesn’t seem right. In a perfect world, we would be so excited and enthusiastic by our primary job that all of our creative energy would be spent there. Don’t get me wrong, I’m not at all criticizing anyone who takes on outside work. After all, I’m a very active consultant myself. but something is wrong with this picture.

So I’m looking for your help to explore this issue further. Please let me know your thoughts.