by Mark Greenfield | Jan 23, 2017 | Books
I recently had the opportunity to read The Enrollment Growth Playbook, a free resource from Helix Education. Higher education institutions face the daunting task of recruiting students in a hyper-competitive market and this book does an excellent job of laying the...
by Mark Greenfield | Feb 1, 2010 | Blog, Books
I am a huge fan of the socialnomics videos and finally found the time this week to read the book. socialnomics – how social media transforms the way we live and do business, written by Erik Qualman, is an excellent read and provides many great takeaways on why...
by Mark Greenfield | Mar 25, 2008 | Blog, Books, User Centered Design
I came across this great video on Seth Godin’s blog. To get the full effect, take a look at the video before reading the remainder of this post. The video lasts 1:09. One of my favorite ideas from the book Don’t Make me Think is tunnel...
by Mark Greenfield | Feb 12, 2008 | Blog, Books
As I travel giving presentations, I consistently hear positive feedback about my book recommendations. People are always anxious to see what I’ve been reading and how it relates to higher education web development. So I’ve decided to open a bookstore...
