by Mark Greenfield | Feb 25, 2008 | Blog, management, Social Networks
The game has fundamentally changed. A seismic shift is underway. The social web is here. Dialogue has replaced monologue. The conversation is the message. Communities dominate brands. It’s time to join the conversation. So how should colleges and universities...
by Mark Greenfield | Feb 19, 2008 | Blog, Millennials, Social Networks
I had the opportunity today to return to the classroom and teach a graduate level Anthropology class on Culture Change. I was asked by the professor to get students to think about how this new technological communication might be altering the nature of social...
by Mark Greenfield | Feb 9, 2008 | Blog, Social Networks, Web 2.0
As we move from monologue to dialog, we are going to need some new rules. While much of the focus is on how companies and institutions such as colleges and universities need to behave on the social web, the customer needs to behave in an ethical manner as well. I came...
by Mark Greenfield | Jan 28, 2008 | Blog, Social Networks, uwebd social site
Previously I posted about the 90:9:1 rule which states that must users of online social networks lurk rather than participate. I decide to analyze the activity on the new uwebd social network on Ning to see if this applicable. I did the research when the site was one...
by Mark Greenfield | Jan 10, 2008 | Blog, Social Media, Social Networks, uwebd social site
The Pareto Principle states, 80% of the results flow from 20% of the activities. In 2006, Jakob Nielsen wrote “Participation Inequality: Encouraging More Users to Contribute”. When studying user behavior in online social networks, most users lurk rather...
by Mark Greenfield | Jan 2, 2008 | Blog, Social Networks, uwebd social site
Over the past three weeks I’ve been involved with the launch of a new social network targeted at higher education web professionals. The uwebd (University Web Developers) mailing list has been around for 10 years and has always been an excellent source of...
