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A Call to Action for Higher Ed to Get Digital Right

by Mark Greenfield | Mar 8, 2017 | Blog, Conferences, management

I’m happy to announce that I will be keynoting the 2017 OmniUpdate User Training Conference which is being held in San Diego on April 2 -6.   The title of my talk is “Why the Web Matters – A Call to Action for Higher Ed to Get Digital Right”....

How a Single Broken Link Can Cost a College $100,000+

by Mark Greenfield | Feb 2, 2016 | management

We all intuitively know that broken links are bad. Links are the foundation of the Web and when they don’t work the user experience suffers, SEO suffers, and credibility suffers.  But let’s take this a step farther. Are there real financial ramifications...

The 4th Annual HighEdWeb Leadership Academy

by Mark Greenfield | Aug 19, 2015 | Blog, Conferences, Governance, leadership, management

The importance of web leadership can not be understated.  The success of an organization’s web efforts are directly related to the leadership skills of the web team.  In addition to traditional leadership traits, web leaders have the ability to integrate the web and...

Website Redesign Done Right

by Mark Greenfield | Aug 17, 2015 | Governance, management, Speaking, User Centered Design

During my talks at the recent eduWeb Digital Summit in Chicago a common theme was website redesign.  I am always amazed at the number of campuses in the process of redesigning their sites. At eduWeb over half the people I talked with were in redesign mode. Many...

What Are the Biggest Challenges Facing Higher Ed Web Professionals?

by Mark Greenfield | Oct 1, 2012 | Governance, leadership, management

The inaugural HighEdWed Leadership Academy starts next Sunday in Milwaukee in conjunction with the 2012 HighEdWeb Annual Conference.  One the main goals of the Leadership Academy is to demonstrate how developing leadership skills can help web professionals deal with...

Social Media Summit II – Higher Ed, Social Media and the Law

by Mark Greenfield | Jun 2, 2010 | Blog, Conferences, Governance, management, Social Media

Tuesday, June 8 1:15 pm – 3:15 pm (eastern) Originating from the 2010 Penn State Web Conference HashTag  #hesmlaw Come join me at this virtual summit as we explore the legal ramifications of the use of social media in higher education. It is important for social...
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