As we prepare for higher ed web development to get flattened, what is the one thing that can not be outsourced? The answer comes from my colleague Diane Kubarek from Cornell. When I posed this questioned to her during lunch at HighEdWebDev 2007, her immediate answer was institutional knowledge. Knowing the culture of the institution, how things get done, who to go to to solve specific problems, and building relationships around campus are the value that a web professional working on campus brings.