In two weeks I will be making my annual trek down to State College for Elements: The Web Conference at Penn State.  I first presented at this conference 10 years ago and it has always been one of my favorite events.

I will be giving a talk on Web Redesign Done Right – the First Time.  I have been involved with hundreds of redesign projects both in my work at the University at Buffalo and in my consulting work and my experience has been that most colleges redesign much too frequently, often for the wrong reasons, and don’t think beyond the launch. My talk will focus on the following three areas:

  1. How best to utilize the experiences with your current site to inform decisions about the new site.
  2. How to utilize user centered design methodologies throughout the redesign project.
  3. The importance of thinking post launch. The day your site launches is the day the real work begins.

For those of you who will be attending the conference, I will be conducting free onsite website reviews.  These 15 minute “lightning audits” will provide an independent, objective, professional critique of your site and provide recommendations for improvement. Conference attendees can register for a review at  Space is limited so don’t wait.

I hope to see you in Happy Valley.