I’m happy to announce that I will be keynoting the 2017 OmniUpdate User Training Conference which is being held in San Diego on April 2 -6. The title of my talk is “Why the Web Matters – A Call to Action for Higher Ed to Get Digital Right”.
Here is the full abstract:
The importance of a college website cannot be understated. It is mission critical. Imagine what would happen if your website disappeared tomorrow. Could your campus still function? And as we move from a physical campus to a digital campus the stakes will be even higher. Despite this landscape, most college websites remain mediocre at best, underfunded, and mismanaged.
Part rant, part history lesson, part hope for the future, my .edu Manifesto is a call to action for higher ed to get the web and digital right. Mark will make the case on why the web matters (more than you think) and how to harness the full potential of digital.
If you have any thoughts on this topic, please let me know.
This has always been one of my favorite conferences. If you will be attending, I look forward to seeing you in San Diego. And everyone can follow along using the #OUTC17 hashtag.