by Mark Greenfield | Jul 16, 2008 | management, The Mobile Web
I’m looking forward to seeing many of you at the upcoming eduWEB conference in Atlantic City. I’m in the process of finishing the keynote speech. There have been numerous new tools emerging recently so I’ve completely revamped the speech since the...
by Mark Greenfield | Jun 30, 2008 | Blog, management, Web 2.0
I have been blogging for several years and the post that received the most attention by far was Will Higher Ed Websites Become Irrelevant?. I’ve talked about this at recent conferences by sharing the following observation: In 2005, 100% of my time was spent...
by Mark Greenfield | Apr 17, 2008 | Blog, management, Web 2.0
Jeremiah Owyang is one of my favorite commentators on Social Media. I have been thinking about his post Web Strategy: How to evolve your irrelevant corporate website for quite some time and if this is applicable to higher ed sites. The basic premise is that the...
by Mark Greenfield | Mar 6, 2008 | management
I’ve had several discussions this week about the unique challenges of managing a college or university web site. Sometimes it is easy to get totally consumed with campus politics. One of my favorite quotes is from Henry Kissinger “University politics are...
by Mark Greenfield | Mar 3, 2008 | Blog, Future, management, Top 10 Web Trends, Web 2.0
The 2008 Horizon report was recently released and as always contains valuable information on the latest technology trends impacting college campuses. The Horizon Report is a collaboration between the New Media Consortium and the Educause Learning Initiative and...
by Mark Greenfield | Feb 25, 2008 | Blog, management, Social Networks
The game has fundamentally changed. A seismic shift is underway. The social web is here. Dialogue has replaced monologue. The conversation is the message. Communities dominate brands. It’s time to join the conversation. So how should colleges and universities...