Speaking

Speaking

  Speaking   Mark Greenfield is an accomplished speaker who frequently presents at a wide range of conferences, meetings and special lectures where his thought provoking commentary on the impact of emerging technology challenges audiences to rethink their basic assumptions about web communications and technology. He has received numerous speaking awards for his timely, engaging, and informative talks. Mark has been speaking for over 20 years at local, regional, national, and international conferences and events including AECT (Association for Educational Communications and Technology), CASE (Council for Advancement and Support of Education), EDUCAUSE, HighEdWeb (Higher Education Web Professionals Association), and the National Conference on Student Recruitment, Marketing and Retention. (See the full list of recent speaking engagements.) Recent Keynote Speeches Canadian Post-Secondary Web and Marketing Conference Connect University Consortium of College and University Media Centers (CCUMC) Annual Conference Hobsons University Europe eduWeb Conference Montana Post Secondary Educational Opportunities Council OmniUpdate Users Conference Penn State Web Conference Vermont Student Assistance Corporation Annual Meeting West Virginia Higher Education technology Conference Mark has received numerous speaking awards. On several occasions he has received the CASE “Steller Speaker” designation which “recognizes presenters who are in the top echelon of all CASE faculty in the areas of subject matter knowledge, presentation skills and ability to respond to questions from the audience.” He has won a number of awards from HighEdWeb included the prestigious “Best of Conference” award. He has also been recognized by the UB Tech Conference as an “Expert Speaker.” Please contact Mark about speaking at your event. Planning for a Higher Ed Website Redesign February 29 - March 2, 2016 Conference Details Testimonials...
Testimonials

Testimonials

Mark’s keynote speeches, workshops, and presentations are always well-received by his audiences.  The best way to aggregate the thousands of comments about Mark from conference evaluation forms is through the creation of a wordle  word cloud. The following word cloud was created from the comments of numerous conferences over the last three years: In addition, here are some specific comments about Mark: Amazing, informative, engaging. Mark had complete command of the room. I want to bring him on my campus to help us. A home run! Mark is an excellent speaker who really knows his stuff. It doesn’t get much better than this This was incredible! Mark Greenfield is, IMHO, the most fascinating thinker about the web and other technology issues. Excellent. Mark is a powerhouse of knowledge on the subject!  His point of view, the range of detail of the information he shared and his ability to involve the audience, was all much appreciated. Amazing! Mark really knows his stuff. Best session so far. Worth the price of the entire conference. Another fantastic session! In my opinion, this was the best session of the conference. I loved hearing Mark speculate on where we, as a society, are heading with technology. I would jump at the opportunity to attend any presentation by Mark in the future. Great ideas, very thought provoking! Mark is an engaging and compelling speaker with very original and unique takes on emerging technological trends. Fantastic!  Shifts your perceptions and opens your eyes! This presentation was the gold standard. Excellent content, delivered with verve and confidence. Brilliant insight. Mark Greenfield was an incredible speaker. Loved it!...
The #MBTeamS Poster Project

The #MBTeamS Poster Project

As anyone who follows me on Twitter knows, last week I participated in the MBTweetRace as a member of #MBTeamS. (If you are not familiar with the MBTweetRace, read this post from Andrew Careaga.) With Todd Sanders (@tsand) and John Pederson (@ijohnpederson) at the wheel, the higher ed web community stepped up big time.  The level of involvement and enthusiam was truly amazing. By Friday night, I was hunkered down in my command center tweeting so fast that my hands actually started to hurt. I’m happy to report that #MBTeamS won the race going away and in the process raised over $50,000 for St. Jude Children’s Research Hospital. Kids and cancer should never be used in the same sentence and I’m proud we made a small step towards reaching that that goal. I am still processing my thoughts on the larger lessons learned about social media and will share these thoughts at a later date.  My guess is that even Mercedes Benz learned a thing or two about social media.  In the meantime, check out these post-race thoughts from Michael Stoner, Karine Joly, Patrick Powers, Lori Packer and Robin Smail. I think the best way to capture the spirit of #MBTeamS is to create a photo mosaic poster made up of the Twitter avatars of the team members to give to St. Jude.  I have been very involved with the Ride For Roswell, the major fundraising event for the Roswell Park Cancer Institute in Buffalo, NY. Last year was the 15th anniversary of the Ride and to commemorate the occasion this photo mosaic poster of the hospital was created. ...
2011: The Year of Web Governance (in Higher Education)

2011: The Year of Web Governance (in Higher Education)

I’ve been giving a lot of thought lately to the state of higher education web sites. IMHO – we are approaching an important crossroad in the development of web communications and services on college campuses.  There are two converging trends that will require us to take our sites to the next level. First, the web has never been more important.  It has continued to mature and is now a strategic asset for the institution.  The web plays a mission-critical role in all campus activities.  Secondly, higher education is being flattened. By flattened I mean when the impact of the Internet and globalization render an industry unrecognizable, and in many cases, obsolete.  The Axe Man is coming, and in may cases, he is already here. To move forward, we need change at the institutional level. It’s time the web is taken seriously on college campuses and give it the appropriate resources and structure.  I believe the way to achieve this is through web governance. During the course of my travels I have seen only a few colleges and universities that have a true web governance and management structure in place. The reality on most campuses is that senior administrators are disengaged from the web. It simply isn’t on their radar as they deal with other pressing issues.  And the lack of any formal operational model results in an inefficient use of resources and no real sense of the value and ROI the web provides.  Moving forward, this all needs to change. It is time to bring formal web governance to the academy. For many, the idea of governing and managing...
Aarhus 2010 – A Recap of the J.Boye Conference

Aarhus 2010 – A Recap of the J.Boye Conference

Last week I was in Aarhus Denmark for the J Boye Conference and it was everything I expected and more. For me this conference is a perfect compliment to the conferences I attend that focus  exclusively on higher education. Here are my highlights and key takeaways: Eric Karjaluoto gave the keynote on day one on how to “Speak Human” which was based on the ideas in his book of the same name.  I’ve seen him before and he is an excellent speaker because he is an excellent story teller.  I see a direct relationship between his book and “The Cluetrain Manifesto”, my favorite book on the web.  While Eric’s book focuses on how “small businesses can beat the big guys”, the Cluetrain focuses on the implications of the web in general and the social web in particular for large organizations. Eric’s keynote can be summed up in one tweetable moment – Being human is more important than being professional Bebo White’s keynote on day two was very intriguing.  For those of you who don’t know him, he first became involved with the web while on sabbatical at CERN in 1989 and upon his return to Stanford was part of the team that established the first American web site at the SLAC National Accelerator Laboratory (the fifth site in the world).  Bebo spoke on the “Emergence of Web Science”.  It was very reminiscent of the idea behind UB’s former School of Informatics and similar to my ideas about the holistic web.  The best quote  from Bebo’s talk was Where we are right now with the web is where we were...