by Mark Greenfield | Jan 30, 2011 | Blog, Social Media
As social media matures, campuses are now moving beyond the hobbyist stage to thinking about social media as a strategic asset. The days of the social media playground are over. Social media is now squarely on the radar of senior administrators who are looking for a...
by Mark Greenfield | Jan 10, 2011 | Blog, Social Media
I was at dinner last week with a friend of mine before the Sarah Mclachlan concert and the conversation turned to Twitter. He asked me how many followers I had and much to his surprise I told him I didn’t know, that it didn’t really matter to me. My...
by Mark Greenfield | Nov 9, 2010 | Blog, Conferences, Governance, Social Media, User Centered Design
Last week I was in Aarhus Denmark for the J Boye Conference and it was everything I expected and more. For me this conference is a perfect compliment to the conferences I attend that focus exclusively on higher education. Here are my highlights and key takeaways:...
by Mark Greenfield | Jun 25, 2010 | Blog, Conferences, Governance, Social Media
I will be teaching a three hour workshop next month on “Creating a Comprehensive Social Media Framework” at the 2010 eduWEB conference which is being held July 26-28, 2010 in Chicago. I have worked with dozens of colleges and universities across the globe on their...
by Mark Greenfield | Jun 2, 2010 | Blog, Conferences, Governance, management, Social Media
Tuesday, June 8 1:15 pm – 3:15 pm (eastern) Originating from the 2010 Penn State Web Conference HashTag #hesmlaw Come join me at this virtual summit as we explore the legal ramifications of the use of social media in higher education. It is important for social...
by Mark Greenfield | Apr 20, 2010 | Blog, Social Media
I’ve been doing a lot of work recently with clients on developing their social media response plans. This is back on my radar screen after the recent ‘brandjacking” of Nestles. (see Crisis Planning: Prepare Your Company For Social Media Attacks by...
